Vurvey Launches Vurvey AR for 3D Testing of Product Ideas, Concepts and Prototypes Using Augmented Reality

0
42 views

Share on LinkedIn

Vurvey’s innovative new platform enables product design teams to share concepts faster at any stage of development with consumers while collecting a greater quantity and quality of feedback

CINCINNATI – December 14, 2021 – Vurvey, a provider of an innovative co-creation platform, today announced the launch of Vurvey AR, an augmented reality platform for digitally testing physical and experiential ideas, concepts and prototypes with customers, allowing them to digitally interact with concepts in 3D and visualize them in their physical environment. Vurvey AR combines 3D visualization with Vurvey’s video survey tools to allow customers to view concepts that are more representative of the final execution while collecting a greater quantity and quality of feedback.

“Vurvey AR helps take that next great idea to market faster than ever before,” said Chad Reynolds, founder and CEO of Vurvey. “For companies looking for better ways to engage customers and collect better insights from them, Vurvey AR unlocks a lot of amazing possibilities for validating and testing physical products quickly. It also enhances sustainability by eliminating the need for materials and resources for product samples. With Vurvey AR, we’re excited to launch the next generation in product testing.”

Vurvey AR allows customers to dive into the design details of a product and explain how they think the concept would function. They can also identify which features are most important to them and highlight areas that feel confusing or misleading. Capturing both video responses to questions and data responses to multiple-choice questions, this kind of immediate feedback also allows product teams to identify important barriers to use and overall adoption before launch.

By providing the tools for creating fully digital concepts and testing, Vurvey AR eliminates the need to use raw materials and energy to develop, produce, transport and present physical prototypes, iterations and product samples. It can also be used for sharing immersive ideas that require feedback while seeing the concept in the actual environment, such as products on store shelves and in merchandising floor setups.

“Testing concepts digitally provides powerful consumer insights but also helps Timberland’s commitment to a greener future,” said Vurvey customer Alex Dardinski, senior director of advanced concepts and energy at Timberland, a retailer of rugged apparel, footwear and accessories. “People can view virtual concepts and give detailed feedback before we commit to manufacturing or shipping physical samples. This [Vurvey AR] is a faster and more sustainable way to innovate.”

To view a video demonstration of Vurvey AR on YouTube, click here. Photos of Vurvey AR in use are available on request.

About Vurvey

Vurvey is a provider of an innovative enterprise platform for co-creation – a collaborative product design process in which companies seek input from customers and their feedback then plays a central role in testing, iteration and go-to-market strategy, from beginning to end. By empowering forward-looking companies to supercharge their product development, Vurvey helps turn customers into brand evangelists who help create better products that people love. Vurvey’s platform includes mobile-first video feedback, augmented reality, digital workrooms and QR codes, providing the means for capturing authentic consumer insights, running virtual focus groups and testing product concepts anywhere, anytime and on any device. Vurvey is trusted by major consumer companies and brands, including Procter & Gamble, Unilever, Adidas, Timberland, Target and Snickers. For more information, visit https://vurvey.co/ and follow on Twitter @vurvey.

LEAVE A REPLY

Please enter your comment!
Please enter your name here