Don’t Wait to Improve the Quality of Your Product


Share on LinkedIn

An article in the August 12th edition of the WSJ (“Ford Vows to Build Higher-Quality Small Cars”) noted that “The Dearborn, Mich., company promised… that its new compact and subcompact vehicles – due out in 2010 – will beat the industry average when it comes to quality.” The company’s goal is to “keep the number of quality problems – known in the industry as ‘things gone wrong’ – at 800 per 1,000 vehicles.” I’ll have to admit that my family, including my three children, owns five Toyota’s and that Ford would have an uphill battle to capture our attention at this point. How about you? Is it too late for Ford?

Has your company recently taken a vow to higher-quality? From the very beginning of understanding your customer’s needs, wants and desires through the development of customer loyalty you will find that quality can create a competitive advantage. Attracting new customers, expanding current relationships through cross selling and finally, retention, these are the drivers that power revenue growth and research shows that quality impacts all three of those drivers.

The technology industry is no exception. Poor software quality (things gone wrong) – better known as “bugs” in the software industry, impact the top line, bottom line, and everything in-between; including the customer experience. In February Seapine Software introduced the quality-ready assessment. The QRA is a high-level evaluation tool that helps development organizations measure the state of their software quality-readiness in four key ALM competency areas. Those areas include tracking, testing, automation, and change. Nearly 1,000 individuals have now completed the QRA survey, and according to the results 65 percent of the respondents stated that building quality into their software was either a top or high priority. In addition, the survey found that the top two factors driving organizations to focus on application lifecycle management are:

* The need to reduce risk by preventing poor quality from impacting customer satisfaction
* The need to quickly respond to customer requests and requirements

The take away here is that you should not be placing your quality vows on hold because there is a high probability that your competition is moving full steam ahead.

If you would like to learn more about our research results just click on the following:

Seapine QRA Explained

This presentation takes about 13 minutes. As the VP of Marketing, and under full disclosure, I’ll tell you upfront that about 90% of the deck covers our QRA research results – and 10% highlights Seapine Software. So, feel free to filter through the shameless self-promotion elements.

For sales and marketing folks an added benefit is that the presentation is delivered through brainshark (which is actually an audio enhanced PowerPoint presentation). If you are not familiar with this technology I think you will find it effective. I’m not a brainshark stakekholder or spokesperson; but I do believe the technology is effective for delivering targeted marketing messages.

TwitterCounter for @alansee

Add to Technorati Favorites

Alan See
Alan See is Principal and Chief Marketing Officer of CMO Temps, LLC. He is the American Marketing Association Marketer of the Year for Content Marketing and recognized as one of the "Top 50 Most Influential CMO's on Social Media" by Forbes. Alan is an active blogger and frequent presenter on topics that help organizations develop marketing strategies and sales initiatives to power profitable growth. Alan holds BBA and MBA degrees from Abilene Christian University.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here