Vovici and Attensity Deliver the Most Powerful Customer Listening Solution On the Market Today

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Dulles, VA – November 9, 2009 – Vovici, the leading provider of Enterprise Feedback Management (EFM) solutions and Attensity Group, the leader in business user applications that generate value from unstructured data, today announced a partnership to deliver a SaaS-based loyalty solution that incorporates formal and informal customer feedback for analysis and action.

With the combined offering from Vovici and Attensity, chief customer officers will have a single, powerful solution that enables them to:

1. capture both structured and unstructured customer comments in surveys and other customer feedback forums
2. control feedback campaigns, administration, security, and branding enterprise-wide
3. analyze combined structured and unstructured data sets for optimum insights
4. take action triggered by insights, sentiment, and issues garnered from customer conversations

“Chief customer officers require a single solution that gives them the power not only to hear everything their customers are saying inside and outside corporate survey instruments, but also to understand drivers of customer loyalty at a deeper level,” said Greg Stock, chairman and CEO for Vovici. “In any given industry, the corporation that understands their customers and connects to them emotionally will win. This strategic technology integration arms our customers with a real competitive edge.”

Vovici survey software securely captures actionable feedback data from every source to increase loyalty and grow revenue. Vovici survey tools enable organizations to centralize feedback data collection, build and manage proprietary panels, leverage corporate social networking initiatives, and utilize robust survey analytics and reporting. “An effective loyalty program requires a systematic approach to listening, interpreting, reacting, and monitoring; this begins with the structured feedback in survey instruments but is significantly enhanced when unstructured comment and conversation data is included,” said Roderick Morris, vice president of marketing for Vovici.

Attensity delivers the power of sophisticated data and semantic analytics in the form of easy-to-use business applications, allowing business leaders, customer support personnel, and customers to get relevant and actionable answers fast. Attensity applications use analytic engines to access both structured and unstructured data from various sources, find relevant and accurate information in response to queries, and present the resulting insights in a way that supports accurate and timely decision-making.

“Together, Attensity and Vovici offer organizations the unique ability to get to the core of customer experience and respond to customer feedback and requests in a timely and impactful manner,” said Ian Bonner, chairman and CEO for Attensity.

To learn more about how companies can combine social media and online surveys to create unique customer insights, attend the joint Vovici/Attensity webinar tomorrow, November 10, titled “Social Media and Surveys: Mining Sentiment and Attitudes to Understand the New Breed of Customer” by registering here: http://www.vovici.com/webinars/20091110.aspx

Stock summarized, “Chief Customer Officers need look no further for the most powerful customer listening solution on the market.”

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About Vovici
Vovici is the pioneer of Enterprise Feedback Management (EFM), providing comprehensive survey systems, panel management software and online community solutions. Our survey tools enable organizations to centralize feedback data collection, build and manage proprietary panels, leverage corporate social networking, and utilize robust survey analytics and reporting. Our solutions increase customer loyalty, facilitate collaboration and innovation, influence critical business decisions and provide voice to online communities. Organizations worldwide, including more than half of the Fortune 500, rely on Vovici to gather feedback on customer satisfaction, perform market research and gauge employee satisfaction. Visit www.vovici.com for more information.

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