Visible Technologies(r) Empowers SMB Market with New Social Media Solution


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Visible Technologies® Empowers SMB Market with New Social Media Solution, Extends Capabilities of Award-Winning Visible Intelligence® Enterprise Offering, and Launches V?IQ™ Social Performance Dashboard

Product Innovation Comes on Heels of Visible’s Most Successful Year Ever for Customer and Sales Growth

BELLEVUE, Wash., February 22, 2012 – Visible Technologies®, the leading provider of social media monitoring, analytics and engagement software and services, today announced its entrance into the small and mid-sized business (SMB) market with a new solution called VI?Lite™. Visible® has also added amplified engagement features to its Visible Intelligence® platform, including enhanced sentiment capabilities – catering to the needs of enterprise customers such as Microsoft, Fed-Ex and American Express. In addition, the company also introduced V?IQ™, a social performance dashboard that presents data and metrics from any Visible workspace in one convenient view.

VI?Lite is an easy to implement and cost-effective solution that gives SMBs the power to integrate social media insights into their existing digital strategy. The new engagement and language enhancements in the Visible Intelligence platform allow customers to make sense of sentiment expressed in an expanded number of languages while better managing conversations and interactions with customers. V?IQ capabilities help customers view social data from various sources in a single dashboard. These technology innovations follow a strong year of unprecedented growth for the company which topped all previous sales records in 2011.The expanded breadth of offerings now enables customers of any size to leverage the proven Visible Intelligence platform.

“We continue to push product innovation for enterprise customers who rely on the Visible Intelligence platform for listening, analyzing, and engaging with consumers in the fast paced social media market,” said Kelly Pennock, CEO of Visible Technologies. “With VI?Lite we’ve leveled the playing field for small to medium sized businesses by providing access to the same technology being used by large enterprises. A key to this is having a real-time understanding of what the market is saying and making better informed decisions based on social data.”

Visible has expanded its enterprise-class platform to include a powerful social performance dashboard, combining valuable intelligence from multiple data sources including Customer Relationship Management (CRM) data, traditional media and web analytics. Aggregating strategic business information with social data into a single dashboard, V?IQ provides an easy to share, continuously refreshed snapshot of the business, in a crisp, visual format.

By expanding market offerings to include the SMB sector and providing greater capabilities to a growing base of enterprise clients, Visible is primed for continued growth as demonstrated by a 70 percent year-over-year sales increase in 2011.

Visible now offers the most adaptable platform for social media monitoring, analytics and engagement solutions and has increased its competitive lead by offering a powerful product accessible to every level of the market.

About Visible Technologies
Visible® is the leader in social media monitoring, analytics, engagement and social performance dashboard solutions for the SMB and enterprise markets. From VI?Lite™, a solution for the SMB market, to Visible Intelligence®, an enterprise solution and VI·Q™, a social performance dashboard, Visible delivers big improvements in competitive and brand intelligence, marketing ROI and customer insights through software and services that activate brand communities at internet speed and enterprise scale.

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