Are you frustrated with your sales prospecting results? Are your phone & email messages delivering minimal results? If so, I have a solution for you — and it’s very simple. Stop writing messages that are filled with delete-inducing words.
For example, using an adverb or adjective to describe your products is almost guaranteed to get you deleted. I’m talking about words such as: leading edge, state of the art, and award winning. Delete. If you sell services, don’t use words like passion for excellence, out of the box, innovative or creative. Delete.
Don’t talk about what your company specializes in either. For example, if I say, “We specialize in sales training for people who are selling to the corporate market”, 95% of the people will delete my message. Why? Because the already have another vendor they’re working with. OR, they don’t think they need it right now.
Don’t say that you’d love to get together to learn more about their company. From their perspective, that’s a total waste of time. Delete. Don’t say your company name. It’s irrelevant — especially if you’re from a small no-name company. Delete. Don’t say your position in the company — like you’re the new account executive. Delete.
By this time, you’re probably wondering what you can say. Check out some of my other videos for the answers!
Or better yet, download my Value Proposition Kit!
