[Video] The Best Way to Handle Sales Rejection


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What’s the best way to handle sales rejection? I don’t know about you, but I’ve hated it from the day I got into selling.

Some sales gurus say you need to embrace it because each “No” gets you closer to a “Yes.” Others tell you that it’s not personal – and you need to toughen up. Neither of those approaches worked for me.

But I’d like share what did. I reframed sales rejection entirely. In my mind it became market research – no more and no less. When people wouldn’t meet with me, it was simply data. And, when I analyzed it, I could see that there were many factors that could have caused this reaction.

This allowed me to go into a testing mode to see if I could create a different response by changing any of the variables. I’m talking about things like:

  • Value propositions
  • The time of day that I called
  • The flow and structure of what I said or wrote
  • Or, the medium I used to get in touch with them
  • My reactions to their brush-offs

Now, instead of bumming me out, I was challenged. I had a puzzle to solve. I was searching for the most effective way to get that meeting set up.

Seriously. Your brain finds a challenge irresistible. You have the power to reframe sales rejection – or any obstacle you encounter – into a new challenge to solve. And when you do that, you’re unstoppable.

Republished with author's permission from original post.


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