Video: 7 Skillsets Successful Marketing Operations Need to Add by 2017


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If you’re a lucky CMO, you’re finally starting to fill in your department’s crucial skill gaps and production capabilities with the marketers you’ve probably needed since the beginning of the year. Unfortunately, that doesn’t mean you get to take a break on the talent acquisition front—quite the opposite. We’re not even halfway through 2016, but it’s already time to start looking for the professionals you’ll need to thrive and grow next year.

Great marketing begins and ends with great marketers. In order to be fully ready to tackle what’s lining up to be a dynamic and tumultuous 2017, you should start the appropriate marketing recruitment processes now. That way you’ll have plenty of time to design a job description appropriate for your operations, engage the best candidates, vet their qualifications and onboard your new hires.

Who should you be looking to add to your team? As a marketing recruitment firm, here are some of the major marketing hiring and staffing trends we’re seeing are likely to emerge over the next few months.


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