VerticalResponse for Google Apps Now Available Through the Google Apps Marketplace


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Integrated Solution Enables Google Apps Users To Easily Send Professional
Email Newsletters To Their Customers and Contacts

SAN FRANCISCO, March 10 /PRNewswire/ — VerticalResponse, Inc.

3D> today announced it has added VerticalResponse for Google Apps to the
Google Apps MarketplaceT, Google’s recently launched online storefront for
Google AppsT products and services. VerticalResponse for Google Apps is a
self-service marketing application that enables small businesses to create,
send and track professional email campaigns without any prior technical
expertise. With VerticalResponse for Google Apps, users can send
newsletters, product updates and promotions to their existing contacts and
monitor post-launch reporting in real-time. In addition to email marketing,
VerticalResponse for Google Apps also provides tools for online surveys and
direct mail postcards, all within the same application.

“VerticalResponse has always been committed to the small business market, so
we’re excited to integrate with Google Apps and bring the cost and
collaboration business benefits of cloud computing to this market,” said
Janine Popick, CEO and co-founder of VerticalResponse. “By adding
VerticalResponse for Google Apps to the Google Apps Marketplace, we’re
adding a valuable business marketing communications tool to the industry
leading set of products Google Apps currently offers.”

VerticalResponse for Google Apps provides an intuitive and affordable
marketing solution for small businesses. From start to finish, users have
complete control over the campaign creation process and can choose from a
variety of design options including thousands of pre-built email templates
or a customizable HTML editor. With VerticalResponse for Google Apps, users
can easily build new mailing lists by importing contacts from their Google
Apps account as well as loading external data files of existing customers or

“I currently have 15 clients who are using Google Apps and VerticalResponse
separately and today’s news will lead to huge gains in productivity and
overall ease of use by offering a seamless integration between both
services,” said David Mercer, President and CEO, of David Mercer Consulting,

9t> . “I’ve been a huge fan of VerticalResponse since 2007, and have always
found them to be extremely customer-focused and reliable when it comes to
getting my client’s email campaigns delivered. This is great news for

Campaign performance tracking including opens, clicks, bounces and
unsubscribes and an integration with Google AnalyticsT is also included at
no additional cost. To ensure compliance with anti-spam rules and
regulations, VerticalResponse for Google Apps automatically processes
unsubscribe requests for all sent email campaigns. Flexible payment options
for VerticalResponse for Google Apps include a pay-as-you-go plan, a monthly
subscription and a free offering for approved non-profits.

“We are very excited to have VerticalResponse in the Google Apps
Marketplace,” adds Scott McMullan, Google Apps Partner Lead for Google
Enterprise. “Through the Google Apps Marketplace, software vendors like
VerticalResponse are helping us build a rich ecosystem of integrated apps
that work seamlessly with Google Apps, allowing IT administrators to
leverage the benefits of cloud computing and extend Google Apps to meet more
of their business needs. We are happy to offer VerticalResponse to the
millions of Google Apps users who have embraced the cloud.”

The Google Apps Marketplace makes it easy for more than 2 million Google
Apps customers to discover, purchase and deploy integrated business
applications and related professional services. By integrating with user
account and application data stored in Google Apps, these cloud applications
provide a simpler user experience, increase business efficiency, and reduce
administrative overhead. To learn more, visit

About Google Apps

Google Apps brings simple, powerful communication and collaboration tools to
organizations. With Google Apps, users can use applications such as GmailT
webmail service, Google TalkT instant messaging service, Google CalendarT
calendaring service, Google DocsT program, Google SitesT web application,
and Google VideoT for business on their own domain to work together more
effectively. Best of all, it’s all hosted by Google, so there’s no hardware
or software to download, install or maintain.

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing, online surveys and direct mail services empowering small businesses to easily
create, manage and analyze their own direct marketing campaigns.
VerticalResponse bundles email, online surveys and postcards to offer
customers an integrated Web-based direct marketing solution that’s intuitive
and affordable. VerticalResponse is headquartered in San Francisco,
California. For additional information, please visit

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