Vamosa Achieves 400% Increase in Sales Leads with Eloqua


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– Eloqua’s Lead Nurturing Expertise Supports Vamosa’s Worldwide Growth –

London, 23 February 2010 – Technology for Marketing & Advertising Event –
Vamosa, the software solutions business, today announced it is working with
global marketing automation leader Eloqua, to drive a demand generation and
lead management
campaign to support customer growth in EMEA, North America and Latin

Eloqua’s solution allows Vamosa to tailor marketing activities for each
stage of the sales cycle – from inquiry to close. To do this, Vamosa is
using Eloqua’s lead scoring
tools to
cross-reference leads based on what the prospect’s role is within an
organisation and the level of engagement with Vamosa’s Website and online
marketing campaigns

This approach allows Vamosa to obtain accurate, real-time lead information
and then adopt a targeted approach to marketing activity, customising
messages and media to each prospect’s stage in the buying process. Vamosa
delivers initial messages informing businesses about their services, sends
invitations to events, and is now looking at communications that support the
final stages of a sale.

Initial results from the first two months of activity have been extremely
positive. In fact, Vamosa has experienced a 400 per cent increase in sales
leads generated.

CRM Technologies is collaborating with Eloqua to design and implement the
system, which integrates with CRM leader

Ceri Jones, vice president of Marketing at Vamosa comments, “Demand
generation and lead management campaigns are high on the agenda of B2B
marketers in the technology space. Eloqua and CRM Technologies have allowed
us to move from tracking and analysing very little of our data to a system
where we segment the market in full and understand where prospect hotspots
are. The level of integration Eloqua has with Salesforce was also a key
reason for choosing the team as our partner of choice.”

Stuart Wheldon, director of client services at Eloqua adds, “As budgets
begin to rise again, lead nurturing
programmes will
help marketers capitalise on the growth in spend by demonstrating to
decision makers unambiguous ROI from their marketing campaigns. We have been
able to set up and integrate the Eloqua model very quickly and initial
results show Eloqua will be able to help Vamosa succeed at achieving growth
targets in the Americas and Europe.”

About Eloqua

Eloqua (
) is the
category-defining marketing automation leader and provider of best practices
expertise for marketers around the world. The company’s mission is to make
its customers the best marketers on earth. Thousands of customers from
leading companies such as Aon, Apple, Fifth Third Bank, Dow Jones, Fidelity,
Seagate and Sybase rely on the power of Eloqua to execute, automate and
measure programs that generate revenue. Eloqua helps companies read and
decode their buyers’ Digital Body LanguageT
, thereby
improving the quality and quantity of sales leads, increasing marketing
effectiveness, and accelerating the selling process. Eloqua is headquartered
in Vienna, Virginia, with offices in Toronto, London, Singapore and
throughout North America. For more information, email [email protected]
or to learn about Eloqua’s events, blogs,
research and product enhancements, follow the company on Twitter @eloqua.

About CRM

Founded in 1999, CRM (
) is the first of
a new breed of specialist marketing operations agencies to deliver a range
of services and solutions to provide operational support for marketing
departments. CRM provide access to operational best practices, technical
expertise and administrative resource, enabling marketers to focus on
strategic, creative and tactical innovation.

CRM provides a number of on demand services for the busy marketing
department from data cleaning, enhancement and analysis through to marketing
automation technology deployment. As certified partners of Eloqua, CRM can
help Eloqua users plan, implement and utilise the system to maximise
campaign response to drive business growth.

CRM provides its solutions and services for micro-cap to large-cap size
companies, operating primarily in the Hi-Technology and Services sectors.
Clients include; Sun Microsystems, McAfee, Manhattan Associates, Gartner,
Micro Focus and Benenden Healthcare.

About Vamosa

Vamosa is a sector-defining software and solutions company specializing in
the emerging area of Enterprise Content Governance (ECoG). Recognized as a
global leader in ECoG, Vamosa is the only company that offers an integrated
suite of products and services to manage the end-to-end process of
discovering, transforming, deploying and maintaining content quality.
Vamosa’s solutions allow the world’s largest enterprises and governments to
analyze, enhance, standardize, monitor and maintain all forms of business
content within a policy-based infrastructure of best practice methods.
Organizations with Vamosa’s ECoG solutions benefit from improved regulatory
compliance, enhanced knowledge management and a lower Total Cost of
Ownership (TCO) for content management. The Company has provided solutions
and consultancy for content discovery, cleansing, migration and maintenance
to some of the world’s largest enterprises and government departments
including GSK, Cable & Wireless, Vodafone, IBM, Oracle and Volkswagen North
America. For more information, visit

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