The Value of Tinkering Around


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People wonder how I’ve managed to generate over 2 million views on Slideshare, and many more on LinkedIn. The answer? By tinkering around.

For example, last month I wrote an article and created a Slideshare about tinkering around. Both bombed. They were among my least-read pieces. In the hours following their release, I made a few minor adjustments, but nothing helped.

Yesterday I took a fresh look at both pieces, and decided this was a remarkable opportunity to show – rather than tell – the power of tinkering around. So I dramatically revised the Slideshare, and wrote an entirely new LinkedIn article.

I just checked, and my new article has been shared over 1,000 times in four hours. More importantly, it’s sparked an intelligent discussion in which people are sharing their own ideas and success stories.

If you want to improve your results, tinker around.

Republished with author's permission from original post.

Bruce Kasanoff
Managing Director of Now Possible, was cited by The Chartered Institute of Marketing among their inaugural listing of the 5 most influential thinkers in marketing and business today. He is an innovative communicator who has a track record of working with highly entrepreneurial organizations.


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