Using Right Brain Thinking in Business


Share on LinkedIn

Timothy W. Fowler (also known as The Right Brain) is CEO of He details numerous process improvement efforts utilizing right-brain dominant-skills in this transcription of the Business901 podcast, Are right brain thinkers better leaders?

Using a Right Brain in Business

Tim is a University of Kentucky Certified Lean Master, a Goldratt Institute Theory of Constraint Supply Chain Expert, an ASQ-Certified Six Sigma Black Belt, and a Licensed Social Worker with a SECRET clearance. He will also be speaking at the ASQ Columbus Spring Conference. It is a one day event on March 24th with registration beginning at 7:30 AM and the conference from 8:30 AM to 5:00 PM. Additional information and registration can be obtained at

Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.


  1. Timothy, an interesting question and discussion, and one that I have had with colleagues, friends, and clients many times. I am a RB/LB hybrid. A marketing strategist and MBA, I am also an MA in liberal arts, a writer and improviser who performs regularly and uses it in my corporate work to help clients achieve better outcomes.

    My position is that you need both. We need lateral thinking skills for creativity. That means we absolutely need more right-brained thinkers having a seat at the leadership table, and we need to strengthen the right-brain imagination of our leaders. I am not advocating that right-brain thinkers are better per se (the MBA police would demand my diploma!); they do, however, bring much needed (and often missing) skills to the strategic table to complement the strengths of left-brained leaders. Both orientations have clear strengths, and I think Dan Pink has it right when he talks about the need for more right-brained people to meet the demand of an innovation-based economy.

    Most companies today are full left-brained thinkers (not by itself bad) without having enough right-brain folks to balance that out and ask the important questions such as, “Why are we continuing to do things this way?” or “How do people use our products? What are the human challenges our customers face and how does that inform our design strategy?”

    I wrote a piece on how integrating more right-brained techniques into brainstorming leads to better outcomes on my blog. I received a few comments when it published on Social Media Today. When asked why I was championing RB thinking (not over LB thinking), I answered it was because RB thinking is under-represented in corporate America today.“human”-model-for-brainstorming-means-better-business-outcomes/

    Thank you for prompting the discussion.

  2. Thank you Kathy for your kind words and for reading the ebook! I agree with you Right Brains are way under-utilized in the corporate world, and the mere fact that you were questioned is only evidence to that fact. Thanks for trumpet-ing the truth that CEO’s already know….just hoping academics and hiring managers “get it” some day

    Timothy Fowler, Right Brain


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here