Use The Platinum Rule On Every Interaction


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A lot of people, in fact most people, say to cite the golden rule when it comes to customer interactions.

The golden rule being, treat others as you would like to be treated.

If you stop and think about it, on the surface, that seems like pretty good advice.

But, if you really stop and really think about it strategically, you will understand the shortcomings of this approach.

To create a personalized sales interaction or a personalized service interaction it requires that you use the platinum rule.

The platinum rule is to treat the other person (client, customer or guest) exactly as they want to be treated.

The key is to focus on the personal wants, needs and desires of each and every customer that you interact with.

This has nothing to do with the golden rule.

Let me say it so you can understand it.

Your customer doesn’t give a crap about you and your stuff. Your customer cares deeply about their stuff, their wants, their needs and their desires, not yours.

If you need a quick simple reminder, click here to view the image below:


Republished with author’s permission from original post.

Peter Psichogios
Peter Psichogios is the President of CSI International Performance Group whose mission is to help companies create engaging employee and customer experiences. Prior to joining CSI International Peter served as an executive member of one of the largest Instructional System Association companies in the world. In this capacity, he led all the front-end analysis and worked directly with Dr. Ken Blanchard. Peter has been fortunate to work with the who's who of the Fortune 500, helping them deliver innovative learning, engagement and recognition solutions.


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