Usagility’ White Paper Released at Create09


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fhios senior research consultants presented their white paper ‘Usability: Agile usability for rapid development’ at the Create09 held on July 1st and 2nd in London .

Their white paper showed how during an economic downturn, online vendors have adapted by utilising lightweight approaches or so called ‘agile usability’ methods. The issues raised in the paper were particularly relevant to research and design practice, highlighting how:

• developers can quickly identify outstanding or new issues within product testing
• 70% usability issues can be identified in the first round of iteration tests
• cost can be reduced with agile testing

The conference focused on how creative technology can be used in designs, interactions, or in digital consumer products, to make a difference in people’s lives, and was attend by delegates from Orange global, HO, O2, BAE systems, Which?, Yahoo and academic institutions.

The presentation instigated a lively debate among the delegates, who found it to be insightful and usable, and would be looking to implement the recommendations at their own companies.

Find out more about the white paper at –

About fhios
fhios is a leading international customer experience research consultancy that was founded in 2002 and have successfully conducted over 400 customer experience and usability research projects across over 35 countries, with many brand perception, customer segmentation, concept & design validation, competitive benchmarking, online communities and user needs projects to provides its clients such as Harvey Nichols, Diageo, Habitat, HSBC, Motorola, Hilton and Shell/Ferrari with the insight to understand customers needs, goals, expectations, behaviours and experience levels when they engage with them and their competitors.

About the Authors
Martin holds a Ph.D. in Information Visualisation and Human-Computer Interaction (HCI) from the University of Nottingham. He gained a Masters degree in Ergonomics with HCI in 1999 from University College London. Before joining fhios, Martin worked as a Teaching Fellow at the University of Essex and as a Usability Specialist for Microsoft Research Cambridge. He has gained experience in user interface design and usability studies based on mobile communication and web-based applications.

Erdeniz holds a MSc in Human Centred Systems from City University. He has a wealthy knowledge of conducting user testing sessions and heuristic evaluations. His main interests include eye tracking this is evident within his thesis which is titled ‘Seeing the web the way we want them to: The benefits of eye tracking for web design.’ Erdeniz is a member of the research team at fhios and is also a member of the (UPA) Usability Professionals’ Association.

Email: [email protected]
Tel: 0207 886 8241

For more articles or further information about fhios and our full service offering, contact Andrew Horsfall by telephone on 0207 886 8245 or by e-mail at [email protected].

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