USA Today delivers the news in a colorful way


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I am writing this from Atlanta. I’m stuck in airport purgatory. Looking down the barrel of 36 more hours at Hotel Hartsfield-Jackson. Luckily I’m in a good airport. ATL is ranked #7 as the Best North American airport to sleep in. In case you are wondering, Vancouver and Toronto take home gold and silver respectively. I narrowly escaped Philadelphia this afternoon. Good thing, they don’t even make the list.

Photo Credit: Gigi Peterkin

Photo Credit: Gigi Peterkin

Yesterday I had a chance to speak at Villanova University for MENG. Villanova holds a special place in my heart. It’s where I went to graduate school. It’s a fantastic community and I enjoyed coming back. One of the attendees was good friend Barry Curewitz. Barry had sent me an e-mail a couple of weeks earlier about a thoughtful little extra. Since we are in the midst of the Southern Storm of the Decade, I thought it was fitting to share:



Still searching for examples of Lagniappe?


I’ve got one.


Plastic-Newspaper-BagsI have the USA Today delivered to my house.  When it’s wet outside they double bag the newspaper.  OK, nothing unusual.


But, when there’s a lot of snow out, they put the paper in a RED bag so it is easy to locate.


I think of that as Lagniappe.

- Barry Curewitz

Today’s Lagniappe (a little something extra thrown in for good measure) – Newspaper delivery harkens back to the days of paperboys. Here’s Johnny. The paperboy from the 1985 classic, Better Off Dead that “Wants his two-dollars”:

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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