The COVID-19 pandemic has drastically changed the way of doing business. Fear of getting infected from the harmful virus, strict social distancing norms, and sudden lockdowns have forced the customers to stay at their homes. Many businesses got a massive decrease in their sales because of the coronavirus pandemic.
As the market becomes more unpredictable, retailers need to deliver interactive and consistent experiences at all touch points. One can only achieve customer satisfaction, omnichannel visibility, collaboration, and responsiveness by unlocking the real-time information retrieval and supply chain execution processes that become possible with mobile devices.
Today, the impact that tech-savvy customers are having on the digital shopping world is faster than ever. Gone are the days when customers would meander online trying to determine if ordering online was worth the risk. Instead, technology today is helping customers to track their purchases, and altering how they interact with online retailers.
Fast, accurate delivery is essential for every on-demand delivery business, as missteps can cause customer dissatisfaction, tarnish a brand’s reputation and result in losses such as missing packages and disputed deliveries. Conversely, when the process goes right, businesses run smoothly, and customer satisfaction and brand loyalty improve.
So if you are having a delivery business, then you can harness the potential of mobile commerce by making a top-notch on-demand delivery solution for your business. You can hire a software development company or you can outsource your on-demand delivery app development to the remote developers.
In this blog, we will discuss with you how mobile commerce has revolutionised the delivery industry and what are its prospects. Also, we will show you how m-commerce can benefit delivery businesses and supply chain managers.
What is mobile commerce?
The term M-commerce was given by Kevin Duffey in 1997. Mobile commerce comprises commercial transactions that take place over a mobile device. It is a progression of e-commerce, as customers spent more time on their smartphones.
Mobile commerce has triggered the growth of new industries and services or helped the existing ones to grow such as mobile money transfers, mobile banking, contactless payments, location-based services, mobile marketing, coupons, and loyalty cards.
Growth of mobile commerce
As smartphones become accessible and the users have left computers in favour of the smaller gadgets for internet browsing. We can directly connect the growth of mobile commerce to the usage of the internet by customers. That is why businesses are embracing mobile commerce to launch on-demand delivery apps that contain a user-friendly interface and hassle-free checkout process.
Apart from this, mobile commerce has also changed the way brick and mortar stores used to operate. Mobile commerce is witnessing enormous growth across the globe. Here are some numbers that prove this true:
- Approximately, 79.9% of all retail online business will generate through M-commerce applications in 2021.
- As per Allied Market Research, mobile payment markets will reach $12.06 trillion (approx.) by 2026. Its estimated CAGR will be 30.1% (approx.) from 2020 to 2027.
- As per statista, global mobile ads will surpass $240 billion by 2022.
The above data shows rapid growth in m-commerce. So, if you want to take the benefit of such enormous growth of mobile commerce in deliveries, let us see how mobile commerce changed the on-demand delivery landscape.
How M-commerce benefitted delivery?
Every day millions of customers order products online. Customers expect a seamless shopping experience from order to delivery. Speedy and accurate delivery is crucial for the success of on-demand delivery businesses, the lack of which leads to customer dissatisfaction, high losses, damages the brand reputation and results in disputed deliveries.
So, when everything goes right, businesses run more efficiently, and customer satisfaction and brand loyalty improve. And the best way to make this right is mobile commerce. Here’s a look into four ways mobile commerce can improve the online delivery process:
Better customer experience
Customer experience is a topmost priority for any on-demand delivery business. A better shopping experience is always proportional to higher revenues. And latest online ordering apps have made online shopping more convenient by providing a variety of options to the customer.
Besides this, M-commerce apps can enhance customer experience further with AR/VR devices, chatbots and messenger apps. These technologies make it easier for on-demand delivery companies to interact with customers. Hence, the shopping experience is better, customer satisfaction is higher.
Mobile commerce enables the delivery business owners to design tools and data in such a way that they can effectively target a particular age group or user type. Also, the growth in the number of smartphones provides a strong foundation for m-commerce apps. As per statista, the estimated number of smartphone users will reach 4.3 billion (approx.) in 2023.
M-Commerce has reconfigured consumer behaviours with loyalty cards, discount offers, shopping catalogues and scannable barcodes or QR codes. It offers customers with a filter option with which they find the best price for a commodity in the market instead of hedonic spending. Also, m-commerce apps suggest the products to customers based on their last purchase.
Organizations are collecting and storing data for their customers, involving basic requirements like age, gender, contact information, and location. Few robust online delivery apps have analytic features in-built in their systems.
With real-time analytics feature, on-demand delivery businesses can get vital insights and numbers that give them a clear idea of your business. It also shows the total amount of daily, weekly and monthly earnings. The data received from report and analytics play a pivotal role in deciding the driver’s commission.
Also, this feature allows the admin to get live updates of deliveries by offering him a GPS tracking feature. With this feature, the admin can see where his driver is. The GPS tracking feature also updates the admin of any kind of change in the delivery route.
Proof of delivery
The ability of a delivery driver to prove a package arrived at its destination is crucial for the delivery business. Mobile commerce technology allows drivers to confirm that a package has arrived in the right place as soon as they reach the customer’s house.
With this technology, a driver can use a tablet or a smartphone to scan the barcode on a package, take a picture of its drop-off point, or capture an electronic signature from the customer if needed. This allows the shipper and receiver to see proof of delivery the minute it delivered the package.
Proof of delivery confirms for both the shipper and the customer that the package has arrived safely that can avoid the confusion associated with stolen or undelivered packages.
An omnichannel experience is when somebody sells a product or service both online and offline. We can consider Amazon and eBay as the best examples of this. Omnichannel is about constantly being around the customers’ and making it easier for the customer to buy anything.
Mobile commerce provides an omnichannel experience with the help of multi-channel selling and marketing. The omnichannel approach allows delivery businesses to gain insights on how to create attractive content that will encourage their customers to engage themselves in online shopping.
In this way, mobile commerce connects the dots between all channels to offer an excellent experience to the customers across all platforms.
A loyal customer base is a key to success for any business, and the same goes for delivery businesses too. Today, with the growth of m-commerce apps, customer loyalty became an essential thing for delivery businesses. Delivery businesses are leveraging different customer loyalty methods to attract new customers and retain the old ones.
You can reward your customers in multiple ways such as cashback, discounts, or redeem points. Offer some cashback to your customer on the deliveries of a specific amount. Customers can use this cashback at the time of booking their next delivery.
Also, reward points on completing specific requirements. You can offer discount coupons to your customers on special occasions. They can use these coupons to get discounts on their next deliveries.
Multiple payment methods
As a delivery service provider, you need to keep up with the times and provide your customers with a beneficial experience whenever they shop at your site or do a transaction with you. Enhance their shopping experience in such a way that it becomes fast, convenient, and hassle-free.
One way to take care of this is by providing them with various payment methods such as debit card, credit card and mobile wallet for a secure and better payment experience.
When you offer multiple payment gateways, your customers get a better experience with your business and brand. Customers can pay with their currency and payment method, and you can minimize the risk of transactions that are declined or delayed.
Providers will have different fees for particular payment methods as well as varying acceptance rates, so if you use multiple payment providers and gateways, you will reduce your processing fees and benefit from providers who offer better acceptance rates by virtually eliminating the declined transactions.
How M-commerce is helping supply chain managers?
Today, volatility became more commonplace with the developments in internet technology and online shopping. The internet amplifies the trends, and e-commerce makes it easier to order anything, anytime, from anywhere.
The principal goal of a supply chain manager is to minimize the operational costs and production cycles. Besides this, he also needs to manage several activities like the purchase of raw materials, manufacturing, and product distribution. Further, the supply chain manager needs to ensure that there is enough stock to meet the high demand.
Access to the internet and mobile technologies helped customers to access online shopping sites smoothly. Here is how m-commerce helps the supply chain business to convert their business leads successfully:
Minimizes delivery delays
Supply chain businesses can suffer from huge losses if they make a single delay in their deliveries. Apart from this, late shipment from vendors, production holdups, and logistic errors in distribution channels negatively affect a company’s brand image. But with m-commerce, supply chain managers can coordinate and execute from top to bottom.
Mobile commerce provides clear visibility to supply chain businesses across the entire digital network. It assists the users to track the status of essential activities across supply, distribution, warehousing, and production. Besides this, mobile commerce simplifies the flow of supply chain processes from the ordering to the shipping of the end product.
The supply chain managers need to ensure timely deliveries to keep the customers satisfied. M-commerce enabled CRM makes sure that supply chain businesses can directly get product requirements and feedback to attune the operations to changes in demands of the products and services.
Future of On-demand M-Commerce Apps
Mobile commerce apps are booming phenomena that have a promising future. The latest innovations in IoT and AI enable developers to make robust and user-friendly mobile commerce apps. M-commerce apps offer great shopping experiences for customers, along with data collection of their buying habits and preferences. Here is the data that shows how M-Commerce apps provide companies with new sales and marketing options:
- As per statista, 53.9% (approx.) of retail e-commerce will generate through M-commerce.
- As per PR Newswire, the mobile payment market size is projected to reach $4574 billion (approx.) by 2023.
So from this, we can say that mobile commerce is the rising star of the financial world. By understanding this and keeping tabs on its future growth, business owners can take the best advantage of all m-commerce offers.
If consumers are spending more of their time on their smartphones, then why wouldn’t you be present on that platform as well? Mobile commerce is the next step in the technological evolution that can help on-demand delivery businesses to survive in today’s internet-savvy world.
With the growth of technology, mobile apps are making it easier to function. The driver can click a picture of its drop-off point or get the customers’ electronic signature if required. The capabilities allow the driver to show the package which has arrived at the right place. It enables both the receivers and shippers to see the proof of delivery.
So what are you waiting for? Just build an advanced on-demand delivery app for your tech-savvy customers and avail their favourite product or service at their fingertips.
Get in touch with us if you’d like to learn more about how to make high-quality on-demand delivery apps that can use m-commerce technologies to take your business to the next level.