University CRM Programs


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Carol Smalley
Managing Editor, CRMGuru

Posted 25-Mar-2003 03:31 AM
Members of have been compiling a list of univerisity CRM programs. To date, the list includes:

Baylor University (U.S.)
California State University (U.S.)
Centennial College (Toronto, Ontario, Canada)
Duke University (U.S.)
Franklin University (U.S.)
MIP—Politecnico (Milan, Italy)
Monash University (Melbourne, Australia)
Northwestern University (U.S.)
San Jose State University (U.S.)
SDA Bocconi (Milan, Italy)
Terry College of Business (U.S.)
University of Washington (U.S.)

Are there others out there? Please add to the list by replying below.

Thank you!

Carol Parenzan Smalley
Managing Editor
[email protected]


Posted 09-Apr-2003 06:17 AM
I would be really interested to hear if there are any Universities or colleges in the UK that are currently using CRM products?

What functionality fo the CRM systems are the listed universities using?

John Turnbull

Posted 23-Oct-2003 04:33 PM
The following organisation provides education courses such as CRM Overview, CRM Governance, Value (Customer-centric) Selling and Partner Relationship Management.
Customer Connect Australia Pty Ltd

Chris K

Posted 23-Oct-2003 07:52 PM
Edith Cowan University (Perth, Australia)

offers a range of units, but not directly related to CRM, such as “professionalism and ethics” coveres in detail CRM, from planning, implmentation, ethical and legal issues, change management etc. I have yet to find others in Western Australia that offer a focused set of unit”s” around CRM/ERP space.

Rémon Elsten

Posted 24-Oct-2003 05:27 AM
In Switzerland there are:

University of St. Gallen
Fachhochschule Soloturn—Nordwestschweiz

Remon Elsten

Francis Buttle

Posted 27-Nov-2003 03:20 PM
I teach CRM at MBA level at Macquarie Graduate School of Management in Sydney, Australia. It’s a very popular option in which I take a business strategy view of CRM, rather than technology.


Francis Buttle

Francis Buttle, PhD, FCIM
Professor of CRM
Macquarie Graduate School of Management
Sydney, NSW 2109, Australia
+61 (0)2 9850 8987


Posted 27-Feb-2004 04:53 AM
Dear Dr Francais,

I would like to know more about what you teach on CRM. I’m currently in the CRM unit in a Telecoms Company in Nigeria, and have been looking at certifications and degrees in CRM especially at the MBA level. Pls email me.

Thank You,

Efemena Ideh
50 8987

August 28, 2011
UK universities that use CRM

I would be interested to know if there are any Universities or colleges in the UK that are currently using CRM systems ?

What functionality for the CRM systems are the listed universities using?


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