Unity Technologies Expands into Japan, Enters into Partnership with GREE


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Unity Technologies Expands Into Japan With the Opening New Subsidiary Unity
Technologies Japan

Development Platform Continues Expansion Into Asia With Opening of Tokyo

SAN FRANCISCO, CA and TOKYO — September 6, 2011 — Unity Technologies,
provider of the Unity development platform for awesome games and interactive
3D on the web, iOS, Android, consoles and beyond, today announced that it is
continuing its expansion into Asia with the opening of Unity Technologies
Japan in Tokyo. The management team of Unity Technologies Japan will be led
by Representative Director/Chairman Shinobu Toyoda, Director/President John
Goodale and Regional Director Hiroki Omae. The subsidiary will serve as a
sales, localization and support center for the further expansion of Unity
Technologies in Japan.

“The Unity community throughout Japan has grown at an expeditious rate over
the last few years,” said Unity Technologies Japan Representative
Director/Chairman Shinobu Toyoda. “With the opening of our Japan subsidiary,
we look forward to offering our customers in the region full support and
localization of the development platform.”

With more than 20 years of experience in the interactive entertainment
industry, Shinobu Toyoda served as Executive Vice President of Sega of
America for 15 years and has served as Executive Advisor to Sega-Sammy
Holdings and other Japanese companies throughout his career. He brings a
wealth of knowledge, experience and global connections in the industry to
Unity Technologies Japan.

John Goodale has more than 15 years of experience in the interactive
entertainment industry, working for companies such as Sega, Activision,
Turner Broadcasting Systems and Crytek. He has lived and worked in Japan and
is bilingual English-Japanese. He joined Unity Technologies last year to
lead Unity’s business throughout Asia and concurrently holds the positions
of General Manager Asia of Unity Technologies and Director/President of
Unity Technologies Japan.

Hiroki Omae has been working in the Japanese game industry for the last
eight years. He served as Technical Director at From Software for five years
and has been an independent game developer since 2009. In 2010, he joined
Unity Technologies as Regional Director Japan, expanding the platform to
native developers.
“The establishment of the Unity Technologies Japan office and the addition
to our company of such a knowledgeable, passionate team further cement Unity
Technologies’ commitment to democratize games development globally,” said
Unity Technologies CEO David Helgason. “We look forward to offering the
Japanese development community local support.”

The Unity platform will be showcased from September 6 – 8, 2011 at the
Computer Entertainment Developers Conference (CEDEC), Japan’s largest game
development conference. On September 8, Unity Technologies CEO David
Helgason will present a Unity session on the growth of the platform and its
expansion into Japan. He will be joined on stage by some of Unity
Technologies’ developer partners in Japan to discuss how they have used
Unity in their game development. Unity Technologies is nominated in the
Programming category of the CEDEC Awards.

Unity Technologies is actively recruiting staff to join its Tokyo office.
Those interested should visit:

About Unity Technologies
Unity Technologies is revolutionizing the game industry with Unity, its
award-winning breakthrough development platform. Unity Technologies has more
than 500,000 registered users worldwide — including Bigpoint, Cartoon
Network, Coca-Cola, Disney, Electronic Arts, LEGO, Microsoft, NASA,
Nickelodeon, Ubisoft, Warner Bros., large and small studios, indies,
students and hobbyists — all using Unity to create games and interactive
3D, like training simulations and medical and architectural visualizations,
on the web, mobile, consoles and beyond. Unity Technologies is aggressively
innovating to expand usability, power and platform reach along with its
Asset Store digital content marketplace and Union game distribution service
so that it can deliver on its vision of democratizing interactive 3D
technology. Unity Technologies is headquartered in San Francisco and has
development offices worldwide. For more information, visit:
Facebook: http://www.facebook.com/unity3d
Twitter: http://twitter.com/unity3d

About Unite 11
Unity Technologies is holding Unite 11, its fifth annual developer
conference, September 28 – 30, 2011 at the Masonic Center in San Francisco.
Unite 11 is an event for developers, publishers, enthusiasts and others
interested in Unity to come together to learn more about the market-leading
platform for creating high quality video games, training simulations,
medical and architectural visualizations and other 3D interactive content —
and how to get the most out of it.

Unite 11 will offer three days of learning including advanced hands-on class
tutorials, technical sessions and an opportunity to attend awesome parties.
David Brevik, the President and COO of Gazillion Entertainment and
Co-Creator and Lead Programmer of Diablo and Diablo II, will give the
opening keynote. This year’s sponsors include AikenLabs, Allegorithmic,
Autodesk, design3, Electrotank, Exit Games, Intel, Kongregate, Luxology,
Massive Black, Mixamo, NVIDIA, OpenFeint, Qualcomm, SoftKinetic and Sony
Ericsson. Unity Technologies is hosting a Flash Day on September 27, the day
before Unite 11 kicks off to give Flash users a crash course in Unity
development. For more information on Unite 11 and Flash Day, visit:

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