Almost everyone’s complaining that business is tough. But a closer analysis of the low sales volume experienced by many businesses today shows a strong disconnect between their sales and marketing initiatives. The gap between B2B lead generation, conversion and CRM occurs because sales and marketing departments function as independent units (often at odds with each other). Instead, they should be working together to close the deal and cement the relationship.
Companies that have aligned marketing and sales goals are the ones that get results. There is no definite point at which marketing stops and sales begins. Simply stated, sales and marketing must work hand-in-hand from end-to-end!
How do you get sales and marketing to join forces?
Any interesting thoughts on how to integrate marketing and sales?