Uniting Sales and Marketing Under One Umbrella

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Almost everyone’s complaining that business is tough. But a closer analysis of the low sales volume experienced by many businesses today shows a strong disconnect between their sales and marketing initiatives. The gap between B2B lead generation, conversion and CRM occurs because sales and marketing departments function as independent units (often at odds with each other). Instead, they should be working together to close the deal and cement the relationship.

Companies that have aligned marketing and sales goals are the ones that get results. There is no definite point at which marketing stops and sales begins. Simply stated, sales and marketing must work hand-in-hand from end-to-end!

How do you get sales and marketing to join forces?

Any interesting thoughts on how to integrate marketing and sales?

Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.

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