United Rentals Selects WhereScape Integrated Data Warehouse Development Environment


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Washington, D.C. – October 19, 2009 – WhereScape, a Teradata Select
Software Partner and provider of a comprehensive Integrated Development
Environment (IDE) for data warehousing, announced today that equipment
rental leader United Rentals, Inc. (NYSE: URI) has purchased WhereScape RED
to ensure that the structure of its data continues to meet the evolving
needs of its business and markets. The announcement was made at the 2009
Teradata Partners User Group Conference & Expo in Washington, D.C., where
United Rentals is participating in WhereScape’s Booth #132.

Dan Mosher, Director of Enterprise Data Warehousing for United Rentals,
commented, “WhereScape’s rapid prototyping process enables us to quickly
understand our data, get aligned with our business users, and build our
Teradata data warehouse more rapidly, with the added benefit of
metadata-based documentation automatically produced for our end-users and
technical staff. We are delighted with the productivity afforded by
WhereScape RED, and the more automated, repeatable and documented
development environment it supports.”

“WhereScape provides an attractive alternative for quickly prototyping,
building and deploying Teradata data warehouses as well as dependent data
marts for targeted BI solutions that can be quickly adapted as the business
dictates,” said Claudia Imhoff, President of Intelligent Solutions, Inc., a
leading consultancy on data warehousing and BI technologies and strategies.
“Most business users need a bit of help in ‘visualizing’ what a BI
application can do for them, and WhereScape’s prototypes, or mockups of the
application, have been proven to be most effective in fine-tuning the
functionality of the application. We all recognize that prototypes save time
and money and ultimately lead to a more successful project.”

Tightly Integrated with Teradata

WhereScape RED provides native support for Teradata as well as IBM DB2,
Oracle, and Microsoft SQL Server. WhereScape’s framework explicitly
supports Teradata normal-form model table methodologies, just as Teradata
practitioners would generate if they were handcrafting the functionality. It
builds Teradata objects (tables, indexes, join indexes etc) and generates
set based procedures and scripts.

WhereScape RED utilizes Teradata for both its ELT transformations and
metadata storage. It generates strictly native Teradata scripts (FastLoad,
MultiLoad and TPT), set- based code and objects, which are all documented
and all automatically included in WhereScape’s integrated and open metadata

“We are delighted to welcome United Rentals as a WhereScape customer and are
pleased with the role WhereScape is playing in the development and
deployment of its Teradata data warehouse environment,” said WhereScape
Founder and CEO Michael Whitehead. “WhereScape RED ensures that
organizations like United Rentals are not only developing data warehousing
solutions quickly, but that these solutions are easily adaptable and
integrate into the existing IT infrastructure as well.”

About United Rentals

United Rentals, Inc. is the largest equipment rental company in the world,
with an integrated network of over 580 rental locations in 48 states, 10
Canadian provinces and Mexico. The company’s approximately 8,600 employees
serve construction and industrial customers, utilities, municipalities,
homeowners and others. The company offers for rent approximately 2,700
classes of equipment with a total original cost of $3.8 billion. United
Rentals is a member of the Standard & Poor’s MidCap 400 Index and the
Russell 2000 IndexR and is headquartered in Greenwich, Conn. Additional
information about United Rentals is available at unitedrentals.com

About WhereScape

WhereScape provides a product, WhereScape RED, which enables organizations
to ensure that the structure of their data always meets the changing needs
of the business. WhereScape RED is the only comprehensive Integrated
Development Environment (IDE) for data warehousing that supports the entire
data warehouse management life cycle, integrating source system exploration,
schema design, metadata management, warehouse scheduling and enhancement
into a single, simple integrated design.

More than 300 customers worldwide are using WhereScape RED on a variety of
platforms. Projects performed using WhereScape RED typically come in under
budget, ahead of schedule, with improved performance, greater transparency
and built on more solid foundations over the systems they replace.
WhereScape has head offices in Auckland, New Zealand, Portland Oregon, and
Wokingham, UK. For more information, please visit www.wherescape.com


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