Unica Launches Powerful Visualization Capabilities for Cross-Channel Analysis


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Las Vegas, NV – May 7, 2007 – Unica® Corporation (Nasdaq: UNCA), a global provider of enterprise marketing management (EMM) solutions, unveiled its new vision for EMM and demonstrated new product modules at its sold-out global customer conference here today. More than 600 customers, partners, analysts and industry luminaries gathered in Las Vegas at Unica’s Marketing Innovation Summit to hear new details on the company’s vision for unleashing the “Power of One” for marketers and to share success stories for how EMM is delivering measurable value to businesses every day.

Unica unveiled a new offering in its family of solutions for cross-channel analysis – Affinium® Insight™, an easy to use, visually intuitive analytics solution that allows marketers to select and focus on a unique ‘set’ of data. Affinium Insight enables flexible visual exploration, unlimited drilling and seamless integration to Affinium Campaign™, enabling users to take action on their findings. Designed for the relationship marketer, Affinium Insight uniquely provides marketers with the power to analyze, understand and fully leverage the cross-channel buying experience. It provides each marketer with a custom dashboard for instant insight into the customer behaviors, campaigns and results they most need.

Affinium Insight complements Unica’s other role-specific capabilities, such as Affinium NetInsight™, which enables marketers to drill into web and online marketing performance to fine tune the customer experience on a website and with other online media.

According to Adam Sarner, principal research analyst, Gartner, “Today’s buyer is decidedly cross-channel and, as a result, marketing organizations are under increasing pressure to breakdown channel silos to deliver personalized and relevant interactions across both on and off-line media.” He added, “Marketing solutions that provide a consistent interface for cross-channel analysis and allow more marketers to explore data and act on it without IT involvement are mission-critical to marketing success.”

In announcing these new capabilities for Unica’s market-leading Affinium suite, CEO Yuchun Lee, explained: “Unica’s vision is to provide a fully cross-channel marketing solution that enables marketers at every level of the organization to understand customer behavior and deliver personalized, relevant and effective interactions throughout the customer life-cycle.”

“With this release, Unica is bringing the “Power of One” – one marketing system of record, one cross-channel experience for every customer, and one role-based interface to deliver the capabilities individual marketers need – to organizations worldwide, reducing time-to-market and increasing marketing effectiveness,” said Lee.

New capabilities introduced to attendees at the conference amplify Unica’s “Power of One” vision, including:

One system of record:
Affinium Insight, announced today, gives marketers a single, comprehensive view of customers by gathering online and offline data from disparate sources, providing marketing-specific visualizations to facilitate insight, and enabling action with only one click.

Affinium Plan™ provides a single place where everything marketers create and define — creative assets, production specifications, physical asset or venue descriptions, offer details, and other work products typically tracked in spreadsheets — can be created and stored for easy, error-free re-use. Affinium Plan is the only solution for marketing resource management to offer this capability.

Affinium Campaign Collaborate™ ensures that marketing organizations act in concert as one — from headquarters to field offices — to leverage the knowledge of those closest to customers and local market conditions as well as the analytical skill, best practices, and expertise of central marketing teams.

One cross-channel experience:
The capabilities Affinium provides allow marketers, both in corporate and field offices, to deliver personalized customer experiences across channels that are coordinated and aligned with customer preferences and corporate policies, maximizing the value of each customer relationship.

One empowered marketer:
With role-based interfaces, Affinium enables everyone in the marketing organization access to the information they need along with the ability to collaborate and to accurately measure results, ensuring the highest performing marketing possible.

Unica’s new Affinium Insight capabilities will be available as part of Unica’s Affinium suite in June.

For more information on Affinium Insight, please contact Sara Griffin at [email protected].

About Unica
Unica® Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica’s Affinium® software streamlines the entire marketing process for brand, relationship and internet marketing – from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Unica’s solution uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance. Just as sales force automation has streamlined sales operations, Unica’s EMM solution is poised to revolutionize marketing. Today, more than 500 companies worldwide have adopted Unica’s Affinium as their EMM solution.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, The Netherlands, India, Singapore, Spain, and the UK. For more information, visit www.unica.com.

Unica sponsors The Marketers’ Consortium, an online community where marketers and industry experts discuss the critical challenges of today’s fast paced, interactive, customer-driven world. The Marketers’ Consortium’s notable moderators have included Don Peppers, Peppers and Rogers Group, and Elana Anderson, Forrester Research. Visit The Marketers’ Consortium blog at www.unica.com/share.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica’s historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica’s expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica’s software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; the potential that the Unica software will not be released in a timely manner; the Unica software may not be flexible or easily integrate or help a customer streamline its processes or spend less time executing its marketing programs; that Unica does not execute on its vision of providing a fully cross-channel marketing solution; and failure to properly protect Unica’s proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2006 under “Risk Factors” could cause Unica’s performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Laura Hindermann
Greenough Communications
[email protected]

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