Unica Corporation Adds Best-in-Class Email Deliverability Management with Acquisition of Pivotal Veracity

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Unica expects sequential revenue growth to drive non-GAAP operating profit
in first quarter of fiscal 2010

Waltham, Mass. – January 13, 2010 – Unica Corporation (Nasdaq: UNCA), the
recognized leader in marketing software
solutions, today announced
that it has acquired privately-held Pivotal Veracity
, a leading provider of tools that enable
companies to optimize the deliverability and reputation of their digital
communications, for approximately $17.8 million in cash.

“In a world where virtually all email is filtered, marketers must pay keen
attention to how their digital communications are perceived and whether they
reach the recipient’s inbox,” said Yuchun Lee, CEO of Unica. “We believe
that email deliverability, which encompasses analysis and management of
inbox placement, content rendering, and reputation management, is a mission
critical technology for marketers and the entire email technology industry.
Deliverability management, tightly coupled with technology that enables
marketers to create the most relevant email possible, is the heart of email
marketing . Acquiring
Pivotal Veracity and integrating its technology into Unica’s leading
marketing suite is a logical extension of our offerings.”

Lee added “Unica is already the only vendor recognized by independent
analysts as a leader in enterprise marketing platforms
, cross-channel
campaign management
,
marketing resource management
, and web
analytics
. The
addition of Pivotal Veracity’s market-leading technology will further our
objective to provide the most comprehensive best-of-breed SaaS and
enterprise software suite to marketers and marketing services partners.”

Pivotal Veracity enables its customers to maximize email delivery
effectiveness and reduce the opportunity cost of sending emails that never
reach intended recipients, including those that are filtered by ISP and
third party spam filter services, or end up in personal spam folders.
Pivotal Veracity helps marketers ensure their emails are rendered correctly
across a variety of devices, email clients, and browsers by allowing
marketers to test readability before the email is sent. Pivotal Veracity
also helps customers protect their corporate brands by minimizing the risk
of being blacklisted, as well as ensuring that customers are actively
protected by ISP and third party whitelists. Prior to the acquisition, Unica
integrated Pivotal Veracity’s solutions into its enterprise and on-demand
offerings; it expects to deepen that integration across both companies’
product lines and continue to sell Pivotal Veracity’s solutions on a
standalone basis as well.

Pivotal Veracity was founded in 2003 and subsequently established itself as
a leading email deliverability provider. In 2008, Pivotal Veracity’s email
service provider (ESP) customers sent more than 15 billion marketing-related
emails per month, representing a majority of emails sent by ESPs identified
as market leaders in The Forrester WaveT: Email Marketing Service Providers,
Q4 2009. Pivotal Veracity’s customers include Cabela’s, Cisco,
Classmates.com, Digitas, Nestle, Progressive Insurance, Rapp Collins, and
Sears, among many others.

Pivotal Veracity has a multi-year history of generating significant
operating profit margins. The acquisition is not expected to have a material
impact to Unica’s revenue in FY10 and should be neutral to slightly
accretive to FY10 Non-GAAP EPS.

“We are extremely excited to become a part of Unica, a company admired not
only for great technology but also for tremendous customer support and
success. Our customers can continue to expect the high level of service to
which they have become accustomed. Unica is also highly differentiated in
its ability to optimize cross-channel marketing activities, and has a
growing leadership position in online marketing,” said Deirdre Baird, CEO of
Pivotal Veracity. “We look forward to contributing to Unica’s momentum in
this rapidly growing market.”

Pivotal Veracity’s co-founders, Deirdre Baird and Michelle Eichner, will
join Unica and guide the company’s efforts in email marketing and
deliverability.

Unica expects sequential revenue growth to drive non-GAAP operating profit
in First Quarter of Fiscal 2010

Yuchun Lee said, “During the first quarter of fiscal 2010, we experienced
continued solid momentum in sales of our subscription-related offerings and
an improvement in close rates related to perpetual license sales. We expect
sequential growth in perpetual license revenue to drive sequential growth in
total revenue and a non-GAAP operating profit of over $1 million, which is
better than our original expectation of a break-even non-GAAP operating
performance in the first quarter. With the macroeconomic environment
starting to stabilize, we continue to be optimistic about the direction of
our business and Unica’s expanding market leadership position.”

Unica will report financial results for its first quarter of fiscal 2010 on
February 1, 2010, and a press release will be issued in the upcoming weeks
with details on accessing the call.

About Unica

Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing
software solutions. Unica’s
advanced set of enterprise marketing management
and
on-demand marketing solutions
empowers
organizations and individuals to turn their passion for marketing into
valuable customer relationships and more profitable, timely, and measurable
business outcomes. These solutions integrate and streamline all aspects of
online and offline marketing
. Unica’s unique
interactive marketing

approach incorporates customer analytics
and web analytics
, centralized
decisioning
, cross-channel
execution
, and
integrated marketing operations
. More
than 1,000 organizations worldwide depend on Unica for their marketing
management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the
globe. For more information, visit www.unica.com .

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo,
and NetInsight are registered trademarks of Unica Corporation. All other
product names, service marks, and trademarks mentioned herein are trademarks
of their respective owners.

Forward-looking Statements

The information provided in this press release above contains
forward-looking statements that relate to future events and future financial
performance of Unica. These forward-looking statements are based upon
Unica’s historical performance and its current plans, estimates and
expectations and are not a representation that such plans, estimates, or
expectations will be achieved. These forward-looking statements represent
Unica’s expectations as of the date of this press announcement. Subsequent
events may cause these expectations to change; and Unica disclaims any
obligation to update or revise the forward-looking statements in the future.
Matters subject to forward-looking statements involve known and unknown
risks and uncertainties, including those factors listed in the Company’s
most recent Annual Report on Form 10-K for the fiscal year ended September
30, 2009 under “Risk Factors”, which factors could cause Unica’s performance
or achievements to be materially different from those expressed or implied
by the forward-looking statements.

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