Understanding Buyer Personas and Behavior | AQs Blog and Grill


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logo-aq_blogRecently, I made an appearance on AQ’s Blog & Grill, hosted by Alan Quarry. It was a fabulous discussion. Alan is one of our brightest minds as well as leading contributors in business and marketing today. It has been a pleasure to interact with him. Here is a brief bio on Alan:

Alan Quarry is the Chairman of Quarry Integrated Marketing and leading mentor as well as entrepreneurial advocate. He teaches Marketing Communications to 4th year and MBA classes at the Wilfrid Laurier University School of Business in Waterloo and Marketing Strategy in the Executive MBA program for the University of Windsor. Alan travels extensively, speaking to groups around the world about improving customer relationships and converting branding into buying. A two-time nominee for Canada’s Entrepreneur of the Year (in 1998 and 2009) in the national Ernst & Young contest, Alan was Entrepreneur In Residence at Wilfrid Laurier University for 2010 and 2011. Alan has also been a director of the Institute of Canadian Advertising and is a past president of the Trans Canada Advertising Agency Network.

In our discussion, I highlight thoughts on buyer personas, how companies are using buyer insights, some important trajectories surrounding the purposes of buyer personas, thoughts on content marketing, and why buyer insights be valuable.

Many thanks to Alan Quarry and his fantastic AQ’s Blog & Grill contributions where he has hosted previous guests such as Guy Kawasaki, Gary Vaynerchuck, Natalie McNeil, and more. Be sure to visit AQ’s Blog & Grill.

Republished with author's permission from original post.

Tony Zambito
Tony is the founder and leading authority in buyer insights for B2B Marketing and Sales. In 2001, Tony founded the concept of "buyer persona" and established the first buyer persona development methodology. This innovation has helped leading companies gain a deeper understanding of their buyers resulting in revenue performance. Tony has empowered Fortune 100 organizations with operationalizing buyer personas to communicate deep buyer insights that tell the story of their buyer. He holds a B.S. in Business and an M.B.A. in Marketing Management.


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