This post is especially for those who are quite new to the ecommerce field. If you have a few products, a newly created ecommerce site and a sound content on it, then do not think that you now just have to wait and watch your traffic. New business demands extra efforts and strategies. The following little steps will make your first sale and help you boost your business onward as well:
1. Start from Social Media Posts:
Make a page on Facebook and also connect people through LinkedIn, Twitter, YouTube, Pinterest, Instagram and Tumblr. Join groups of professionals, make stunning posts for every account separately, make videos about your unique products and use your network for promoting your products.
2. Google Marketing:
There are hell shopping stores on the web and people compare the prices, discounts, offers and quality of the products. You can leverage well-known brands’ sites and give link of your ecommerce store. You may also give paid advertisements on Google, Yahoo, Bing, etc. A little expense will save you a lot in future. An optimized site definitely gets more traffic and approaches the top page of search engines. Keep noticing the activities of your users and analyze how much time they spend on your website. It should be mobile friendly and responsive.
3. Product Reviews and Blogging:
Whatever reviews, your users make, welcome them. Respond to the queries instantly. You might have seen on Facebook that famous companies add a sentence on their account as “Generally replies in one hour”. Such like statements make people satisfied and they can wait this much time. The viral videos and press release can make your network vast. Be careful towards introducing something different and unique. To drive people to your website and build your good image, you can interview famous entrepreneurs of your relevant industry. Make a blog and add posts on daily basis, because blogging is very effective way of marketing.
4. Offline Activities for Marketing:
Besides online ways of marketing, you can also do some activities offline, for example, make a stall in the market of crowd and offer some incentive. Initially, you can also sell your products to the wholesalers or retailers on commission. Arrange salesmen for door to door sale of your products. Distribute print ads and sponsor the famous events in your town.
In short, these little acts of marketing will prove as a drop to the ocean and soon, you will see a positive change in your online business.