The important of current trends is not unknown to online marketing. Following current trends is one of the marketing factors for success. It not only relevant to market the product but also plays a pivotal role to establish a successful relationship with consumers. However, the flip side of the story is the ephemeral nature of trends, which makes it immensely difficult to stay connect with consumers.
Technology has transformed the marketing dynamics, so today we no longer depend on expensive resources to measure consumer trends, but simply click away we access detail statistics of different companies and trends. Twitter is such a medium through which we can understand, identify and quantify current trends.
Study the relevancy of trends according to your business
First study what is going on in the market. Eventually you will understand the relevance trend for your business. Initially you need to analyze the market and identify the potential marketing drivers and trends that are available. Later on, you can break out the restriction and create a detail marketing plan to represent your product in the market. Never follow any trends that are not related to your business. Your participation may inadvertently imply a support that you are intended to support.
Practice Twitter chat and master it
You also need to understand how to do twitter chat on trending conversation. A simple comment is not enough to highlight your position in the market, but you need to capture attention of people who are involving in the trend. If you are not capable to chat properly, you will fall behind. Twitter current trends fast go by, so you need to respond a conversation fast, and with perfection.
Capture potential relationships
In trending conversations, you need to capture undivided attention of fellow tweeters. Once you capture it by your mastering conversation, you need to capture their account information for follow up. After a while you will have a nice database of new prospects, and carry on tweeting. Always remember do not solicit anybody with whom you didn’t establish any relationship. Make an authentic database because twitter doesn’t allow spamming.
Careful while dealing with unrelated topics
Sometimes, you need to invade in unrelated topics, but remember to exercise tactics while doing it. Never ever advertise yourself in the conversation, only if you feel the trending conversation is relevant, you can put your remarks in it.
A case study illustrates in a better way when GoDaddy’s competitors participated in the conversation when the company went into blackout. Naturally consumers were extremely annoying and the competitors of GoDaddy cashed in the opportunity. Not only that, some of the rival companies bought Twitter’s advertising, so when anybody clicked the topic in hand, they saw promotional advertisements.
Use software that works with Twitter service
Some utility software already simplifies its interface, and experience. you can use third party utility add-on for convenience such as popular programs like HootSuite, SproutSocial, and TweetAdder.
Third party for off-site interaction
Try third party websites that monitor and analyze your Twitter’s trends. They cut all irrelevant jargon and filter things for you. Some of the websites store trends for later retrieval. You can always make a complete analysis with relevant demographics.
Re-tweet for immediate results
Create you tweets interesting in a way that it encourages fellow tweeters who have a large followers retweet your tweet(s). It is a great way to spread your message because it spread your message to millions of people at the speed of light.
