Portugal’s TV Cabo Operationalizes Customer Experience Improvement With ResponseTek


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Vancouver, BC – March 28, 2007– ResponseTek Networks Corp. (http://www.responsetek.com), the global on-demand Customer Experience Management (CEM) software vendor, today announced that TV Cabo, the leading Portuguese triple play operator, has selected ResponseTek:CEM to improve their delivered customer experiences.

TV Cabo, a subsidiary of PT Multimedia, launched ResponseTek:CEM as part of its customer care strategy, reinforcing the company’s focus on its over 1.4 million customers. ResponseTek:CEM captures real-time experience insights directly from customers and delivers them to TV Cabo staff who act immediately on the information.

Today, TV Cabo launches ResponseTek:CEM through its new website and expects to use the daily insights to impact individual and overall customer experiences. ResponseTek:CEM real-time alerts allow TV Cabo staff to pinpoint critical areas affecting individual customer experiences, while trending information enables TV Cabo to evaluate how the actions taken impact the overall customer experience.

“Consistently improving our customer services is crucial to TV Cabo. ResponseTek:CEM will provide TV Cabo´s real-time customer feedback and metrics critical to ensure a premium customer experience,” said Zeinal Bava, TV Cabo CEO.

“The level of customer commitment that TV Cabo has shown is rare in companies leading their market” said Syed Hasan, ResponseTek CEO. “We work with many visionary organizations that have recognized the importance of connecting to the voice of the customer systematically; however what has impressed us most about TV Cabo is their breadth and depth of vision as well as their commitment to delivering it. We are excited to be part of a process that we believe will become a benchmark for the industry.”

About ResponseTek
ResponseTek Networks Corp. (http://www.responsetek.com) enables Global 2000 firms to increase revenues and profits by building customer advocacy and reducing customer defection. The company’s on-demand Customer Experience Management (CEM) software helps organizations continually improve how they deliver their customer promise by driving the right information to the right people at the right time. Clients include Aon, T-Mobile, ntl, lastminute.com, WestJet, and Xerox.

About TV Cabo
TV Cabo, a subsidiary of PT Multimedia, was launched in 1994 and is the leader pay-tv market in Portugal with over 1.4 million customers. It is also the leading triple-play operator in Portugal and one of the major operators in Europe.

With a wide range of multimedia services, TV Cabo has three main business areas: pay-TV, broadband Internet and telephony.
Its pay-tv service, available nationwide through its cable network and satellite platform, consists of 65 channels, including generalist and thematic ones, as well as a wide range of premium content. Having concluded the digitization of its network TV Cabo offers the most advanced digital TV services, such as multi-cameras, multi-games, radio, Video On Demand and Replay.

TV Cabo pioneered broadband Internet access in Portugal with the launch of Netcabo in 1999. Currently with 362,000 customers, Netcabo offers a wide range of residential and business solutions.
In January 2007, with the launch of telephony service, TV Cabo has established itself as the major integrated triple-play operator.
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