TRGiSKY Expands Market Research and Consulting Practice to Asia Pacific Region


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Laurel, MD, November, 27, 2009 — TRGiSKY announced today the opening of its Singapore office in order to expand its industry-leading practice to the Asia Pacific region. TRGiSKY is a pioneer in the customer satisfaction and loyalty business and is a wholly owned subsidiary of The Resource Group (TRG), a $200 million customer management and business process outsourcing enterprise with over 5,000 employees worldwide.

TRGiSKY specializes in providing companies with valuable business intelligence about their customers so that they can measure and promote their brand equity and effectively manage customer acquisition and retention strategies. The Company has developed a proprietary management tool called the Relationship Investment Model™ (RIM) to help companies increase the return on investment on their marketing initiatives.

“The opening of our Asia Pacific office is a landmark achievement for the company, our employees and our clients,” said Andy Turton, chief executive officer of TRGiSKY. “By opening our regional office in Singapore, we are now in a position to provide valuable customer insight to companies in the region during this challenging economic environment. Companies are studying customer behavior more intensely than ever before, and we can provide proprietary tools, such as RIM, to help them re-assess their customer relationship strategies.”

The new office will be led by newly appointed President, Jon O’Loughlin who was most recently Global Director of Synovate, a global market research company, with responsibility for managing 10 major geographies including the Asia Pacific region. “I am excited to bring Jon on board to lead our new expansion,” said Mr. Turton. “Jon is a career market researcher with over 20 years of experience in key leadership positions in Europe and Asia Pacific markets. He knows the Asia Pacific markets extremely well, what it takes to meet the demands of clients operating in this dynamic region and what it takes to attract, motivate and retain the best research talent.” Mr. O’Loughlin will be based in Singapore and will continue to report to TRGiSKY CEO Mr. Turton.
“I am proud to be a part of TRGiSKY and this exciting business expansion,” said Mr. O’Loughlin. “TRGiSKY’s global resources and its cutting-edge technology give the Company a unique comparative advantage in the market research field and companies in the Asia Pacific region will benefit tremendously from their customer-centric services and solutions. The Relationship Investment Model™ (RIM) has proven to be the most accurate predicator of customer behavior that I’ve seen during my tenure in the market research field.”

RIM is TRGiSKY’s proprietary management tool that provides companies with multiple ways to measure and promote their brand equity. The tool is designed to link customer behavior to specific marketing initiatives so that companies can maximize customer retention and acquisition. “RIM is transforming the way our clients look at their customers,” says Mr. Turton. “It goes beyond traditional means of measuring customer satisfaction and establishes the functional and personal connections that customers – both business and consumer – have with their favorite brands. We are interested in what drives behavioral loyalty, which is the ultimate predictor of brand profitability.”

RIM operates on a sophisticated technology platform designed to tap into growing media and information channels. “By using RIM, companies have the ability to leverage the enormous amount of customer information and feedback available through new-age communication channels such as social media networking websites (for example Twitter and Facebook) and to integrate survey feedback with the insights available from these social media channels. Our technology platform also enables us to utilize mobile communication applications such as the BlackBerry and iPhone ,” says Mr. Turton.

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