TreeHouse PRM Customers Receive Everything Channel’s CRN 2011 5-Star Partner Rating


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CRN Recognizes TreeHouse Reseller View PRM Customers for Offering Solution Providers Industry Leading Partnering Elements for Channel Success –

TreeHouse Interactive™ (, the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, today announced that several customers using its Reseller View PRM solution – Blue Arc, Dot Hill, and SGI – have been honored with CRN magazine’s 5-Star Partner Program award for their outstanding channel efforts.

BlueArc® Corporation, the leading independent file storage provider at scale, is a longtime TreeHouse customer. “This accolade is a true testament to BlueArc’s reputation of providing channel partners with the tools they need to better meet customers’ at scale needs,” said Bridget Warwick, senior vice president of marketing. “We strive to provide our partners with a competitive advantage by providing innovative tools and technical support that position our valued channel partners for success. TreeHouse Reseller View is an important part of our strategy to make our partners successful.”

Dot Hill Systems Corp. (Nasdaq: HILL), a leading provider of Unified Virtual Storage and SAN storage solutions, was recognized for the second consecutive year by CRN for its commitment to the channel and breadth of program offerings and services. “The main focus of our Connections program is partner profitability,” said David Zimmer, vice president of worldwide channel sales and marketing. “When our channel partners succeed so do we, and TreeHouse understands the intricacies of providing the tools and services needed to make our partners profitable. Reseller View automates many of the manual processes associated with managing our channel program so that we can focus on the higher-value services that are important to our partners.”

SGI, a trusted leader in technical computing, was also a second-time 5-Star award winner. “SGI is committed to providing unparalleled support to channel partners through our award-winning Channel Network Program,” said Alison Ryan, vice president of channel sales at SGI. “We are delighted that our efforts have been recognized with a 5-Star rating for a second year. The program is designed to protect profits through strong opportunity registration, lead passing and other incentives for partners who invest with SGI. The use of technology is key to facilitating these processes and TreeHouse Reseller View has proven to be an invaluable resource that streamlines these and other logistics to make partner participation as effortless as possible.”

CRN’s review of applications revealed that vendors are placing greater emphasis on working with the VARs they already have, rather than recruiting additional resellers, and providing the help solution providers need to grow their businesses and expand into new areas.

“Our customers understand that to have a successful channel, they need to be committed to the strategic elements of deepening partner relationships. Reseller View helps them manage the foundational aspects of their partner programs in an efficient, automated manner so they can focus on the initiatives that deliver high value,” said Erich Flynn, CEO, TreeHouse Interactive. “While Reseller View provides an industry-leading foundation for success, it is the talent, expertise and commitment to partners that has earned these companies industry recognition for their channel programs over competitors. We congratulate all of them.”

About TreeHouse Reseller View PRM
TreeHouse Reseller View PRM provides organizations the scalability required to treat their partner networks like their internal sales teams. CRN found in its 2011 Partner Program applicants that 90 percent of all partner programs have multiple tiers. Reseller View is the only multi-tiered PRM solution available that allows separate navigation, features and content to be delivered to different levels of partners. It is the most complete and customizable PRM solution, enabling companies to develop multi-tiered Web portals that are consistent with their branding and website design. Reseller View has a leading feature set that includes deal registration, lead distribution, advanced document management, automated training and certification, paperless MDF/Co-op management, contract management and more. The PRM solution leads the market in terms of integrating with CRM systems like (CRM) and Oracle (ORCL) CRM On Demand.

For more information visit TreeHouse Reseller View PRM.

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About TreeHouse Interactive
Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to marketers, partner managers and sales teams. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. TreeHouse Interactive supports all kinds of companies, from start-ups to Global 1000 companies that sell either direct to consumers, to companies or through partners. All software solutions and services that TreeHouse offers are geared towards fast implementation and superior return on investment. For more information, visit or call 801.576.8428.

For parties interested in treehouse interactive, reseller view, partner relationship management, partner portal, PRM, opportunity management, relyware, channeltivity

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