TreeHouse Interactive Continues Rapid Growth in Partner Relationship Management (PRM) Segment


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Reseller View PRM Enables Companies to Achieve Faster Time to Revenue, Reduce Channel Conflict and Improve Sales Support for Partners

SALT LAKE CITY, Utah – September 10, 2012 – TreeHouse Interactive™ (, the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced expansion of internal teams and a rapid increase in partner portal deployments based on industry demand for benefits delivered via its Reseller View PRM product. Reseller View PRM is the primary driver behind a 50+ percent growth rate in Q1 and Q2 of this year. Many high-profile companies have turned to TreeHouse Interactive within the past few months and deployed partner portals, including Internap, VMWare’s Mozy Division and Syncsort. WHIPTAIL and National Instruments are scheduled to launch within the next two months.

“The demand for PRM has never been higher,” said Erich Flynn, CEO, TreeHouse Interactive. “Coming out of the economic downturn, vendors are looking to run their businesses smarter, recover from failed CRM or partner portal deployments that haven’t lived up to expectations, and put everything in their partners’ hands to be successful in selling, servicing and supporting their products.”

Top on the technology wish list for many channel teams is deep, out-of-the-box integration with leading CRM vendors like Salesforce, Oracle and Microsoft. TreeHouse’s Reseller View is compatible with more CRM systems out-of-the-box than any other PRM solution, enabling partners to enter and receive leads in a simple portal interface while internal sales and channel management stay in their daily CRM system to approve and manage partner leads and opportunities. As a result, companies are achieving faster time to revenue, reducing channel conflict and better supporting partner sales efforts.

Flexibility is another key issue for many companies looking to TreeHouse for PRM technology. Some TreeHouse customers have spent millions of dollars in branding, making it essential that partner program efforts are 100 percent consistent with branding guidelines. Reseller View gives companies complete control over new and existing partner content to ensure branding consistency.

In addition, TreeHouse’s modular approach allows customers to select from the most comprehensive feature set in the industry, including opportunity registration, partner marketing enablement, automated contract management, MDF/co-op management, training and certification, partner locators and more. Reseller View PRM is also the only solution in the industry that makes it easy to control partner access to different features, benefits and content based on partner type.

“Our current partner directory and internal communication tools with our partners needed a complete face-lift,” said Armando Valim, manager of the National Instruments Alliance Partner Network. “We needed a vendor that could meet our foundational requirements, while bringing industry perspective and new functionality. TreeHouse has been able to provide us a solution to fit our needs.”

For more information on TreeHouse Interactive’s Reseller View PRM solution, contact TreeHouse Interactive at 801.576.8428 or [email protected].

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Resource Library: For more information about partner relationship management, visit the TreeHouse Interactive Resource Library.

Hyperlinks in this Press Release:
Reseller View Partner Relationship Management:
TreeHouse Resource Library:

About TreeHouse Interactive
TreeHouse Interactive delivers on demand partner relationship management (PRM) and marketing automation solutions to companies that want to grow. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit or call 801.576.8428.

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TreeHouse Interactive, Reseller View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

Denise Nelson
The Ventana Group
[email protected]

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