TreeHouse Enhancements to Demand Gen Product Help Companies Increase Sales Opportunities & Communication


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Marketing View Adds Remote Forms, Download Manager and
Advanced Integration to Increase Opportunities and Improve Communication
Between Direct and Partner Sales Teams

SALT LAKE CITY, Utah – November 17, 2009 – TreeHouse InteractiveT
(, the technology leader in on-demand partner
relationship management (PRM) , channel sales force automation (CSFAT) and demand generation solutions ,
announced today new functionality in its Marketing View product that will give marketing and sales teams better tools to target campaigns; qualify, capture and score leads; and create dynamic nurturing triggers. These tools include extensive bi-directional integration, download
resource management, and the ability to publish remote forms. Advanced Integration Enhances Communication with Prospectsand Partners

Earlier this year, TreeHouse announced Marketing View integration with and availability on the AppExchange. This
Basic integration from TreeHouse allows marketers to pass sales-ready leads
to based on multi-layered triggers from landing pages or
micro sites. It enables dynamic mapping of landing page data to contact or
lead objects in and allows for de-duplication. The new Advanced integration from TreeHouse goes far beyond this,
enabling real-time, bi-directional synchronization of lead and contact data
between Marketing View and It enables sales and marketing
teams to launch nurturing campaigns directly from based on
any change in any lead or contact field in The Advanced integration from TreeHouse also incorporates
revolutionary new search term and search engine functionality to allow
customers to better track, target and nurture prospects based on any search
terms used to find a website and to better understand the effectiveness of
paid and organic search terms, search engine and landing page efforts.

“We expected sales and marketing teams to use the new functionality to keep
contact databases synchronized, determine how and when to nurture leads and
to send unqualified leads back to the demand generation system for further
development,” said Erich Flynn, CEO, TreeHouse Interactive. “We are
pleasantly surprised with the innovative ways companies are using the
integration. One company is using it to send welcome emails to new
customers, another to alert sales executives as to a change in lead status
and yet another customer who uses it to see when partners have accepted or
rejected distributed leads. I think we will continue to see companies
utilize this new functionality in a variety of ways to increase
opportunities and improve the communication between direct and partner sales

Download Manager Improves Management of Downloadable Website Resources

Marketers have traditionally had difficulty in understanding which
downloadable resources on their website are the most productive in terms of
generating leads. They also struggle with how to gate access to content. Too
big of a gate leads to too few leads; too small of a gate leads to a lack of
information and unqualified leads. The new Download Manager within Marketing
View has struck the perfect balance. It enables marketers to manage the
hosting of downloadable website resources. Any number of resources can then
be associated to a single landing page. A visitor need only fill out the
form once to have access to all associated resources. Marketing View,
however, enables tracking of each resource downloaded, as well as scoring
based each of the downloads. It is now much easier to offer a library of
content and increase consumption by prospects while retaining tracking,
nurturing and lead scoring capabilities. Extensive download reporting
enables campaign targeting based on where a visitor’s interest lies and
gives marketers valuable feedback on the content they are producing.

Remote Forms Offer Greater Flexibility and Control for Landing Pages

The final tool that has been added to TreeHouse Interactive’s Marketing View
demand generation system is the ability to create forms that can be posted
on any website. A downfall of many demand generation and marketing
automation systems is the necessity of the demand generation system to host
all forms and landing pages. Traditionally, marketers want to use a vanity
URL or their own company URL for landing pages instead of being forced to
use a long URL supplied by their demand generation vendor. There are also
times when companies want to build a landing page or micro-site for use by
their partners or for a co-marketing program. Marketing View is the first to
offer the ability to dynamically create landing pages and allow them to be
hosted on any website. This Remote Forms functionality feeds data directly
into Marketing View, giving marketers complete freedom for where they
collect information from and the ability to easily blend it with the look
and feel of any website.

More information on TreeHouse Interactive products can be found at

About TreeHouse Interactive

Since 1997, TreeHouse Interactive has delivered enterprise-class
software-as-a-service (SaaS) solutions to marketers, partner managers and
sales teams. The TreeHouse product line includes partner relationship
channel sales force automation
and multi-channel demand generation

/marketing automation solutions. TreeHouse Interactive supports all kinds of
companies, from start-ups to Global 1000 companies that sell either direct
to consumers, to companies or through partners. All software solutions and
services that TreeHouse offers are geared towards fast implementation and
superior return on investment. For more information, visit or call 801.576.8428.

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