Toyota: unsustainable growth has taken them for ‘Great’ to ‘Good’


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The once might Toyota brand is reeling: the 3rd recall in a short space of time: over 2 million vehicles recalled in the last few years: what is going wrong at this once legendary brand.

Quite simple, they got too ambitious and some bright spark decided to go from growth too fast, at the expense of the firm’s key aspects of quality and reliability.

This is what we call ‘unsustainable growth’: which most Board members think is a good idea!

What have they done?

  • They have deviated from their Mission
  • They have let down the customer on Trust and Easier life
  • They have failed to stick to their ‘Extra Inch’ Kaizen ways
  • And the measures have been disastrous

One good thing: it’s a clear demonstration of how deviating from the rules of common sense is suicidal business practice in the long run …

Republished with author's permission from original post.

Guy Arnold
Guy is the author of 'Great or Poor' ( ) … a simple and effective system for delivery of consistent and continually improving customer experiences, 'Go the Extra Inch' the effective way to empower your people, and 'Sales through Service' ( ) how to sell more through repeat business, referrals, round sales and reputation (the 4 R's). Guy helps Organisations large and small to systematically make more sales for lower costs, through 4 simple principles.


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