Top Restaurant Examples from Purple Goldfish including Five Guys, Rainforest Cafe and Maggiano’s


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Dining out is the ultimate experience. A number of factors ontribute to the overall experience. More than just the food, things like service, surroundings and ambience impact this highly sensory experience.

Here’s a slideshare showcasing the top restaurant examples from the book, What’s Your Purple Goldfish – 12 Ways to Win Customers and Influence Word of Mouth:

BEST IN CLASS – Five Guys Burgers and Fries

five guys best in class


“We figure our best salesman is our customer. Treat thatperson right, he’ll walk out the door and sell for you. Fromthe beginning, I wanted people to know that we put all ourmoney into the food.That’s why the décor is so simple — redand white tiles. We don’t spend our moneyon décor. Or on guys in chicken suits. Butwe’ll go overboard on food.” – Founder Jerry Murrell

Here are the rest of the examples by category:

#1. Throw-ins (value) – little extras that are included with your product or service. They help you stand out in a “sea of sameness.”

Besito in New York provides diners with two throw-ins at the end of the meal. Churros and Worry Dolls.

#2. In the Bag / Out of the Box (value) – little unexpected things that are added as a surprise.

Maroni Cuisine has a little extra that you can take home. Diners receive free jars of Maroni pasta sauce after their meal.

#3. Sampling (value) – give your customer an additional taste by offering a free “little extra” on the house.

Maggiano’s Little Italy lets diners who pick a traditional pasta for their meal, pick another type that they get to bring home and sample.

#4. First & Last Impressions (value) – you have two chances to make an impression. When your customer comes through the door and right before they walk out, hang up or log off. These “little extras” make you memorable and more importantly talkable.

Lolita’s of Boston provides diners with a tequila flavored shaved ice upon entering and some cotton candy upon finishing their meal.

#6. Pay it Forward (value) – give a “little extra” back to the community.

Mission Chinese in SFO and NYC donates 75 cents per entree to the local food bank to pay it forward.

#7. Follow-up (maintenance) – make the “little extra” follow up or say thanks to your customer.

Capital Grille goes the extra mile for a birthday.

#8. Added Service (maintenance) – the “little extra” that’s an added unexpected service.

Boston’s Taranta uses squid ink toplace QR codes on platesusing fresh locally sourced seafood.

#9. Convenience (maintenance) – what “little extra” can you add to make things easier for your customers.

AJ Bombers offers free peanuts…shot to customers in metal WWII bombers.

#10. Waiting (maintenance) – all customers hate to wait. If it’s inevitable, how can you do a “little extra” to make it more bearable.

French fries and three dipping sauces are a welcome little extra while you wait for your food at Stripsteak at Mandalay Bay.

#11. Special Needs (maintenance) – acknowledging that some customers have needs that require special attention.

Rainforest Cafe goes above and beyond for customers with food allergies.

Today’s Lagniappe (a little something extra thrown in for good measure) – Interested in learning more about What’s Your Purple Goldfish. Here’s a downloadable executive summary of the book on Slideshare:

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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