Top Analyst Firms Continue To Track Centive as Sales Performance Management Sector Heats Up


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Independent Industry Research Maintains Centive Compel’s Position as a Cost-Effective, Risk-Free and Quick-to-Deploy Solution for Midsize Market

Centive, the leader in on-demand sales performance management, has been featured in two of the latest Sales Incentive Compensation Management (ICM) industry reports from analyst firms IDC and Forrester Research. The IDC report, “Worldwide Sales Incentive Compensation Management Applications 2007 Vendor Profiles: State-of-the-Market Viewpoint and Future Market Predictions” (October 2007), identifies Centive as a “best-of-breed” incentive compensation solution provider. Likewise, the latest Forrester report, “Best Practices For Sales Performance Management RFPs” (November 2007) positions Centive as one of the only “pure software-as-a-service solutions,” and claims “Compel has shown success in a range of industries and boasts very quick time-to-value with customers typically rolling out in as little as a few weeks.”

The IDC and Forrester reports mark the latest in a series of published research surrounding the incentive compensation/sales performance management (SPM) industry. Over the last year, leading analyst firms across all tiers, including Beagle Research, Aberdeen Group, SiriusDecisions, Technology Evaluation Centers, Ventana Research and The 451 Group, have issued reports related to the growing ICM/SPM market and the leadership role Centive holds in that market.
“Sales incentive compensation is one of the many subtle areas of an organization’s processes that has been overlooked in deference to more pressing automation requirements. However, as organizations’ enterprise applications environments evolve and become more sophisticated, automating specific processes, such as sales incentive compensation, creates the vital link between an organization’s internal processes and those of its front-office employees. This links an organization’s operations with its call to action,” said Mary Wardley, research vice president of CRM Applications at IDC, in a press release about the IDC report issued by the company on November 7th 2007.
The Forrester report, authored by senior analyst Liz Herbert, cites Centive Compel as the solution “most appropriate for midsize deployments,” and notes that Centive “has shown success in a range of industries and boasts very quick time-to-value with customers typically rolling out in as little as a few weeks.”

“There have been a number of independent projects undertaken by various analyst firms over the past year to research the impact solutions like Compel have on both operational efficiency and sales performance – and the results are all good,” said Bob Conlin, Chief Marketing Officer, Centive. “Now, analysts are telling their customers that it’s time to move away from spreadsheets and instead take a more automated, strategic approach to compensation management. Sales compensation is easily one of the most powerful tools companies can leverage to drive sales performance, and Compel is well-recognized as a leading, on-demand solution for sales performance management.”

Centive Compel is the award-winning on-demand sales performance management solution that automates the entire sales compensation process – “From Prospect to Paycheck.” More than just a commission calculation tool, Compel provides a single, integrated platform for modeling, managing and optimizing sales compensation strategies to increase plan effectiveness, sales performance and revenue growth.

About Centive
Centive, headquartered in Burlington, MA, is the recognized leader in on-demand sales performance management. Companies use Centive Compel, hailed by CIO Magazine as the “most widely used choice for sales compensation management,” to accurately model and forecast commission costs, calculate commission and bonus earnings and gain real-time visibility into sales performance metrics. Compel, a AppExchange certified solution, is a winner of the 2006 CODiE award for “Best Financial Software,” the 2006 CRM Excellence award from Customer Inter@ction Solutions, and the 2007 CRM WizKids Award from Beagle Research. To learn more about Centive, please visit or call 1-877-CENTIVE.

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Compel and From Prospect to Paycheck are registered trademarks or trademarks of Centive, Inc. All other company or product names are or may be trademarks of their respective owners.

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