Mary Meeker and Matt Murphy share their trendspotting for mobile for 2011. Required viewing.
Top 10 Mobile Internet Trends (Feb 2011)
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Key trends to watch, according to Meeker and Murphy:
- Ubiquitous Computing – Real-time connectivity / 24×7 / in palm of hand
- More Affordable – Device and data plan pricing falling
- Faster – Networks and devices improving (owing to Moore’s Law)
- Personal – Location / preferences / behavior
- Fun to use – Social / casual / reward-driven marketing
- Access nearly everything anywhere – “Stuff” in cloud
- Explosion of apps and monetization – More and making more money
- Measurable real-world activation – Driving foot traffic to physical stores
- Reward / influence behavior in real-time – for exactly the right people
And right behind those…
- HTML5 vs. downloadable apps
- NFC (Near Field Communication) for payment / offers / loyalty
- Consumer led mobile health for monitoring / diagnosis / wellness
- Rapid enterprise adoption of tablets for productivity
- Tipping Point – > 50% population in developed markets will have Smartphone
- “SoLoMo” – Social / local / mobile converging
- “Gamification” – Ultimate way to engage a new generation of audiences
- Empowerment – impact of empowering billions of people around the world with real-time connected devices has just begun
Check out the whole deck.
