Top Social Media Monitoring Tools Used by Social Media Management Services


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There are multiple reasons for using professional social media management services to manage social media channels and platforms. However, one stands out: They utilize the latest and most innovative monitoring tools. A reputable social media management company performs many different tasks, but unless it keeps track of activity for the various implemented strategies, there is no way to tell what is working.

The right monitoring tools also generate more qualified leads, shorten the sales cycle, improve online visibility, enhance customer engagement, increase brand awareness, and increase operational efficiency, among other things. With the best social media optimization services, you leave monitoring and the appropriate changes in the capable hands of experts.

Following are a few of the monitoring tools that SEO management companies rely on:

Data Management – The social media marketing companies stays on top of alerts, data reports, API (Application Programming Interface Integration), and data acquisitions.

Data Analysis and Visualization – Experts keep track of things like media statistics, trends, social media influencers, competitors’ actions, and more. Also, a professional can perform predictive analysis, campaign monitoring and measurements, topic and theme analysis, viral content tracking and analysis, and more.

Process Management and User Interface – These tools focus on workforce management, Customer Relation Management (CRM), engagement, and so on.

As for specific tools used as part of the best social media management services, below are a few examples:

Post Planner – With this, the SEO expert can see the different types of content shared about a specific person or topic, which gets accomplished by monitoring Twitter handles, keywords, hashtags, trends, etc.

SEMrush – With more than 30 unique functions, including SEO and keyword search, this gives the experts an advantage for not just monitoring posts but also scheduling them.

Sprout Social – In addition to brand monitoring, this tool works great for engagement reports, analytics, and social media scheduling.

Hootsuite – With the ability to monitor and schedule posts on 35 social platforms, this tool is highly beneficial.

Social media has completely transformed the way businesses get marketed. In fact, it is ever-changing, which means that professional marketers must continually finetune their methods to keep you ahead of your competition. Unless they use one or more listening tactics specific to social media, SEO and marketing efforts are pointless.

Using these tools, along with Google Analytics, Topsy, Social Mention, Icerocket, and others, gives the experts a heads-up. By utilizing different monitoring tools, you can see what your target audience wants to know so that, in return, you provide what customers want. Once tools get implemented, you will garner invaluable feedback, negate potentially damaging social buzz, and even humanize your social voice.

At MacRAE’S Marketing (North America and Canada), we understand the value of monitoring your social media activity. Therefore, we use cutting-edge technology and tools to achieve success. Our social media optimization services allow you to gather intel on your competition to identify new opportunities that surpass their efforts. For information about our company and the full spectrum of services we provide, please visit us online or call today.

Sandeep Sehrawat
SEO Expert
Sandeep Sehrawat is a professional SEO expert with more than 9 years of experience in the multiple industries. Currently associated with MacRAE'S Marketing, A leading digital marketing company in North America and Canada.


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