Top Reasons to Invest in Mobile App Development


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Businesses nowadays are powered by technology in more ways than one – it’s not an uncommon practice for a business to have a mobile application. More people are making use of their mobile phones than their laptop or desktop devices due to the availability of different apps.

There are mobile apps available in the Apple and Google Play store for different functions like mobile e-commerce apps for shopping, social media apps for communication, productivity apps, fitness apps, and more. Due to the dominance of mobile app use, it’s essential for business owners to invest in mobile app development to enhance their business growth. This is because businesses can reach their customers easily with a mobile app – customers love accessing businesses on the go.

When you hire dedicated developers to build an app for your business, you open your business to different opportunities regardless of the size of your business or whether you have a physical store or not. In this article, we’ll discuss the reasons why you should invest in hiring a web and mobile app development company. Let’s go ahead and address these reasons.

Worldwide Audience Reach

It’s been proven that most of the traffic from the internet are from mobile devices as almost everyone has access to the internet. When you hire dedicated developers to create a mobile business app, this mobile application will increase your businesses global reach, growth, and support market expansion.

A recent survey reported that over 400 companies with mobile apps had over 50% sales increases and over 40% revenue increases. Mobile apps make your business more accessible to customers as they can get what they want with just a click of a button.

Active and Direct Advertising

When you invest in hiring a web and mobile development company to build your mobile app, your customers can communicate with your business at any time, regardless of their location. The fact that your business is easily accessible on a customer friendly app will strengthen your business brand which will make customers more likely to buy from your business. This is because, through your app, you’ve created a relationship with your app users.

Nowadays, when businesses hire dedicated developers to build their mobile apps, they usually add the chatbot option to allow clients to communicate with their business 24/7. Mobile apps enable businesses to reach their target audience (including current customers) directly at any time through mobile app notifications.

Improved Customer Engagement

Customer engagement is significant for the sale of any product or service. Mobile apps offer customers a smooth experience with your business – as they can easily access your business from the convenience of their mobile devices.

Businesses with mobile apps reach their customers effectively, and clients can contact your business quickly – effective communication improves customer engagement with your business. When businesses invest in mobile app development, features such as a support desk, real-time chat, and geo-targeted adverts are most times included, improving communication with customers.

Enhanced Customer Service

Mobile apps built by an excellent mobile development company provides customers excellent customer service. These apps allow customers to make transactions on their phones, get notifications on offers, view product guides, FAQs and reviews and access the help desk.

The live chat bot option is an excellent mobile app feature which enhances customer service by eliminating the need for a customer care rep to be on hand 24/7 – this feature also helps business save costs.

Direct Channel for Marketing

The best channel for your business is through your mobile apps as customers can get direct information about everything that goes on in the businesses through reminders, news feeds, and notifications. The different features available on mobile apps such as push notifications make it easy for the business to connect and interact with their customers.

Businesses can also make use of information about customers to market specific products to the target audience. Rather than spending on traditional marketing channels, it’s a very cost saving method for business owners as both current and prospective customers are the focus audience.

Business Recognition and Visibility

Businesses having a mobile app built by a web and mobile development company helps improve and build brand recognition and visibility. A well developed, curated, and user-friendly mobile app builds your business brand and removes the need for traditional advertisement mediums.

When your app is well developed and designed, it would most likely be downloaded on the app store when prospective customers are searching for services your business offers. The more recognition your business brand gets, the more reputable your brand will become – this will lead to more customers purchasing your products and services.


A business website is excellent as it gives customers a place to source for information about the products and services your business offer. If you invest in hiring a mobile app development company, however, you’re virtually providing your business to the hands of your customers.

Mobile apps allow customers to gain access to your business from anywhere and at any time with a tap of a button – this is because there are no restrictions and boundaries involved with mobile apps. With the use of mobile apps, customers can stay updated with your business. These apps also make it easy for you to know about the recent trends in the market.

Social Platform

Investing in building a mobile app for your business will provide exposure in different ways – one of them is adding social features to your mobile app. Including features such as in-app messaging, likes, posts, and comments that allow customers to interact, review products and build a community around the service your business offers can help increase the social standing of your business.

Mobile users spend a lot of time on social apps like Twitter and Instagram – this means they will spend time in your app if there are social features available.

To Wrap It Up

Mobile apps play a huge role in the growth of different business as it helps improve customer engagement, satisfaction, and increase revenue. Mobile apps also help businesses reach a global audience. To make your business remain competitive in the market, investing in hiring a mobile app development company is a must.

Vishal Bhatia
Vishal Bhatia is an international pioneer and expert innovator in the field of outsourced web, software, and mobile application development. In the last decade as the CEO and Co-founder of Dedicated Developers, he has successfully partnered on development projects with over 320 technology companies from 12 different countries to bring their web and mobile application ideas to life. His passionate team at Dedicated Developers is revolutionizing the outsourcing industry by cost-effectively aligning technology strategies focused on fueling business growth.


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