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What is the use of Social Media?
“Social media is addictive precisely because it gives us something which the real world lacks. It gives us immediacy, direction and value as an individual.” – David Amerland
Social media is all about how every action is over-reacted over the internet. Social media itself is the internet. In today’s digital world, the main reason behind the usage of social media is marketing which is no more about stuff you make but more about the stories you tell.
Social media has three important key features:
- Collaboration
- Communication
- Contribution
Few Facts about Social Media
- 3 billion use social networks across the globe.
- According to Sherpa Marketing, people are following brands on social media more as compared to following celebrities.
- On Instagram alone, 80% people follow atleast one business.
Source: https://blog.hootsuite.com/social-media-for-business/
Why is social media app required in your business?
There are numerous advantages of including a social media app for your business:
- Increase Brand Awareness.
- Humanize Your Brand.
- Establish Your brand as a thought leader.
- Gyrate on their minds.
- Traffic generation.
- Boosting sales.
- Promoting Content.
And many more…
In order to enjoy these benefits in your business, you need to know the unavoided features that needs attention while you are planning to have a social media app for your business:
- Platform Integration
- Tracking of social media checks.
- Planning
- Commitment
- Examination
- Privacy and Security
- It’s not all one way
- Be Active
- Instrument Incorporation
Let us dive in details.
1. Platform Integration:
One of the difficult tasks is updating with all the new online channels. Thus surrounding this reason, searching for social media app becomes a point of vital importance.
Apps act as a bridge between user and various informal communities like facebook, linkedIn, etc.
Your dashboard becomes the soapbox from where everything can be controlled.
2. Tracking of Social Media Checks:
After posting an image with a dramatic content and multiple tags, how many times have you checked your posts? The main question is why? That means, you are interested in knowing the comments that were posted from your friends or their reactions on your post.
Similarly, you need to keep track about what is being said in regards to your business by your customers, rivals and mainly the industry you are striving in. This in turn becomes important to puzzle out.
The key features of any social media networking methodology is monitoring and listening.
The term ‘Monitoring’ is used when you sit back with a cup of coffee and observe the discussion occurring around your image or post.
The term ‘listening’ occurs when any important discussion apart from your posts or images are discussed.
3. Planning:
Have you heard about content timetable? This helps you to plan and schedule your content in advance.
To run a successful business, scheduling your content is equally important as this will enable to organize your posts for social informing.
Other benefits of planning your content are:
- Helps to stay ahead in all special days thus forming a better connection with your customers.
For example, on 8th March Women’s Day is celebrated. You can post a video showing your organization’s women friendly culture thus giving a glimpse of behind-the-scene of your company.
- Increasing followers is the need of every business in their social media account. Therefore in order to boost up the number of followers it is better to adopt the practice of consistent posting.
- Planning your content can save your time too. You can plan in advance and schedule your posts.
4. Commitment:
One of the key concepts of social media marketing is Commitment.
The term commitment goes with the game of advertisers. Earlier, social channels were used for communicating the data.
When we say commitment, organizations have to give the customers a reason to return back. They have to be active and react as per the actions taken by their supporters.
Offers and various types of beneficial arrangements can be done for individuals who can in turn be your important clients or influencers.
Faking your commitments may lead you to the path of your destruction. You need stick to your commitments that would in turn help you to deal with your customers and potential clients.
5. Examination:
Why do we need a regular assessment of our online networking procedure?
Think of a post that you posted regarding Women’s day celebration at your organization. Your assessment will include clickthrough rates, number of views of the video, comments, retweets, number of shares, etc. Thus, the positive responses from your social media posts are of vital importance.
Investigation or in simple terms examination becomes important to track achievements. It is necessary to see whether you have that capacity to achieve the advancement of your objectives.
6. Privacy and Security:
Social media is all about :
- Interaction
- Sharing
But these are without the proper level of pri vacy and security lines.
People may loose their personal information to other users and further can cause damage if caught in wrong hands.
Therefore, it becomes mandatory to provide high level of security and privacy for retaining the trust of the users.
Breaching security will completely destroy the reputation of social media app thus directly affecting the reputation of your brand.
Also Read : http://customerthink.com/hybrid-mobile-app-development-vs-native-app-development/
7. It’s not all one-way:
Even if you connect with new users in a short time, avoid pitching as soon as you connect.
Make a check list of how you would present yourself:
Whether you have something to offer which can prove a value to the user.
Can you offer any information that would value the user?
On important fact that should be kept in mind:
Give more than you take!
It is advisable one should first see what others are searching for and are you able to deliver and stand to their expectations.
8. Be Active:
Why it is always said to share an engaging content?
If you want to achieve a great networking experience, then it is necessary to have effective content to share so that people will be in touch with your app.
Likes, sharing the contents, updates from your connections, etc., can be possible only when you have strong connections. Joining discussions and contributing at different stages are also an important part of your social media inter-activeness.
Being active also includes various other qualities like genuinity, full of insights and authentic, showing interest in others post and ask queries to people with due respect to their time.
But it is mandatory to avoid over posting as communications will be diluted at a later stage.
9. Don’t ignore face-to-face
Using a technological introduction can be a good start, but creating a healthy professional relation is completely on the person.
Therefore, it becomes essential to get time for knowing people by attending various industrial events, participating in various technical forums and discussions and industrial groups.
Meeting people is a great way to build trust and thus a path to generate leads followed by good reputation of your business.
Wrapping Up!
In the entire article, the important factor that has been highlighted is how social media app is crucial for your business. Right from its benefits to features that should be inculcated in your app, everything has been mentioned and why they are important to have in your app has been clearly mentioned. Mobile App Development Company should also consider these points while developing a social media app for business as it would add up to their client’s profit margin thus giving them opportunity for capturing more business in app development.
