Top 7 Social Media Trends Every B2B Leader Should Be Following


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Do you frequently follow social media trends to improve your marketing campaigns?

As B2B leaders, it is important for you and I to stay on top of new developments in the world of social media. For that reason, this infographic by Media Mosiac is an appropriate reminder to keep 7 key social media trends in mind.

Read the following points, which were also highlighted in Media Mosiac’s infographic, “Social Media Trends Shaping 2014”:

  1. Social listening schemes: Effective social listening is required to allow marketers to interact with customers. Social listening is expected to increase this year to 24% from 22% last year.
  1. Social ads: During 2013, sources deemed that a total of 57% of marketers used social ads; by the end of this year, 23% more marketers will utilize social ads.
  1. Data-established marketing: Companies are discovering new ways to make use of data from different sources; in turn, this will help them pinpoint new opportunities.
  1. Implementing images as a marketing device: Consumers are taking more notice of messages that can be processed in a short amount of time. Hence, compelling graphics such as banners and infographics are necessary for enticing consumers.
  1. Assimilating business and social media: Social media practices are being integrated into the whole business, explains Media Mosaic. For instance, 78% of companies rely on a team dedicated to social media responsibilities.
  1. Using social data to guide relationships: Companies need to take all social media data into consideration, including campaigns and social sites, to monitor audiences. In turn, this will push brands into delivering creative content to the “real world.”
  1. Combining online and offline means: In this day in age, it’s still imperative to consider online and offline content. This allows companies to fully understand what their consumers bear in mind.

To view the full infographic, click on the image below. Do you think this infographic is missing any trends? If yes, can you explain these missing trends? I look forward to your comments. 


Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.


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