So you have an idea of making a new application which might be the start of your entrepreneurship career? You believe your idea has the necessary potential to make it big in this already saturated mobile application market. But hey, so do the other 1000 entrepreneurs who are probably having a mind boggling application in hand. And as you will be reaching the launch stage of your application you will see a hundred more entrepreneurs standing as a competition to you.
So how do you cut some slice for your application in this market? How do you ensure that your application reaches the masses and sees around a million downloads in no time? Marketing is the answer. Mobile App marketing plays a huge role in making your app reach out to numbers and hence ensures that it gets the response and hence downloads it was targeted for.
So how do you plan an effective marketing of your application? What are some key aspects to consider? Today we help you out with a few mobile app marketing tips which will prove to be effective in your next marketing campaign.
1. Plan an Effective Marketing Model
Making an app is one thing and making it reach to the targeted audiences is other. If you wish for your application to be successful make sure that your business model is sustainable as well as does deliver results at regular intervals. For example, you need to ensure that your application remains top of the app search list and hence doesn’t get lost amongst its competitors. You ought to ensure that it is being downloaded by the general masses and if not plan out campaigns and creative advertisements which will ensure that it is known to the users.
2. Use Social Media Channels Effectively
Social Media marketing over the years has grown to become one of the most successful marketing platforms. So you definitely cannot keep this channel out of your loop as you plan on mobile app marketing. Social Media channel would serve as the best way to let people know about the application you are building and the idea you are bringing. It also does give the audiences a sense of personal touch as they feel they know the brand to its depth and can contact the company anytime they face any issues.
3. Organic Techniques Are Still a Success
While going for advanced marketing techniques do not forget to use basic optimization techniques which would rank your application higher in the play store. We would also recommend hiring an IT company offering mobile app marketing services during the initial stages so that they help you with the optimization and ranking services. Also utilize content marketing techniques constantly throughout your campaign to spread a word about the apps and its features, so that people do learn about it.
4. Appearance Plays a Huge Role
While marketing your product don’t forget about the UI of the product. It is the interface of your application which would drive in customers and will help your application or brand become popular. You might fool the audiences into downloading your app once through great advertisements, however, after seeing a poor UI, they would not for a second use your app and would also not recommend anyone else to do so. To keep your application successful in the app market you need to be sure that your application is interactive, intuitive as well as impressive.
5. Focus On User Retention
Recent era has seen growth as well as the development of new marketing strategies which help make an app successful. However, one classic technique to make your app successful is to focus on user retention. You ought to pay special heed in this domain and keep updating your app as well as its features so that the existing user is hooked to it. It is much easier to retain a user than to bring a new one. Therefore, if you wish to see your startup become a multi-million business in no time, then do focus on user retention along with steps to ensure new user engagement.
6. Maintain a Record
You would get a clear idea of how your application is performing only if you try and maintain a record of every metrics concerned. Do document everything from how many users have been engaged in how many you wish to require. What are your goals and how you wish to proceed with the mobile app marketing? There are tools available in the market which make the tracking process extremely smooth as well as comfortable with little costs, therefore consider purchasing them.
7. Cross Marketing Helps
If you do have any other applications running and or live in the play store, try to make use of those for marketing your new start-up venture. Use inside banners as well as notifications which would help your existing users try out this new application which you recently launched. This way you would be able to increase usage ratio of your apps and hence make it successful.
So, these were the top 7 app marketing strategies which would help you promote your mobile application as well as make your startup a successful venture.
