Top 10 Mobile App Trends: Evolution of Customer Expectations and Changing Technology


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Source: Seasia Infotech

Our lives are now easier thanks to mobile apps. Today, we can quickly purchase goods from our favorite companies using our cell phones. People are spending more time on mobile apps as a result. Customers now use applications on their cellphones for 4.2 hours per day on average, a 30% increase from two years ago.

To match the demands of today’s clients, even businesses have begun developing applications or upgrading their current ones.

New patterns in mobile app development have consequently begun to emerge, altering how companies produce apps. You need to keep up with the most recent mobile app development trends to be competitive.

What are the new trends in mobile application development?

Today, we’ll talk about the hottest app development technologies, such as beacon technology, app security, and wearable app integration. Let’s get going!

1. Cloud-native

A mobile application that is built using cloud computing is known as cloud-native. In other words, cloud-native refers to a collection of compact, autonomous services that are delivered in the cloud.

The main benefit of cloud-native is that it speeds up the development of apps and reduces risk because broken components can be quickly replaced.

Additionally, in cloud-native development, security elements are built in from the start, in contrast to traditional mobile app development, when developers focus on security after finishing the development job.

Now, if you’re still unsure as to why cloud-native should be used for mobile app development, here are some benefits:

Auto-scalability: Cloud-native apps can scale services automatically and independently using microservices. You don’t need to manage them daily.

Independent architecture: You are able to develop apps independently of one another thanks to microservice architecture. Even separately maintained and deployed versions are possible.

Cost-effective: You just pay for the cloud services you really utilize. You can even add and remove resources based on your needs. This reduces the overall cost of developing mobile apps. You are able to develop apps independently of one another thanks to microservice architecture. Even separately maintained and deployed versions are possible.

2. Wearable App Integration

In just five years, the number of linked wearable gadgets has nearly tripled, from 325 million in 2016 to 929 million in 2021. By 2022, it is anticipated to reach 1,105 million.

The growing popularity of wearable technology presents new revenue-boosting options for enterprises.

You may utilize APIs to combine your mobile app with wearables like the Apple Watch, Fitbit, Samsung Watch, Fossil, and more, depending on your business and the service you offer.

As of right now, consumers can use their smartwatch to track their fitness activities, check social media messages, measure their heart and pulse rate, and answer or end calls.

You may give wearables more functions by integrating your app with them, which will improve user engagement and the perception of your business.

Keep your interface simple and concise when creating mobile app integration. Small screen sizes make it easier for users to interact with simple features.

Prior to launching wearable app integration, it is essential to verify your functionality because even a small bug might undermine your efforts. Additionally, consumers constantly carry smart gadgets with them, and if your app doesn’t live up to their expectations, they will simply switch to another one.

It is preferable to outsource wearable app development to a reputable wearable app development company if your team does not include wearable technology expertise. This will guarantee that you get the best return on your investment while keeping your end users satisfied right away.

3. IoT Enabled Mobile Apps

The Internet of Things (IoT) market is expanding too quickly. By 2021, there will be 35.82 billion IoT devices, and by 2025, there will be 75.44 billion. In addition, 127 devices are added to the internet for the first time every second. In fact, one of the major trends in mobile app development for 2022 is this.

Mobile apps with IoT support give consumers remote access to other devices, enhancing productivity and quality of life. Here are a few more advantages of mobile apps with IoT support:

Valuable insights: IoT maintains a constant connection between the user’s app and device. You can gather useful information on how they are used. Following that, you may make informed decisions on consumer behavior and adjust your business procedures properly using this knowledge.

Gain a competitive edge: IoT-capable smartphone apps are uncommon among organizations. However, you can significantly increase your market share in your sector if you use technology to its greatest potential.

Better customer experience: Applications created for the Internet of Things (IoT) assist users in carrying out regular chores like managing a gadget, making purchases utilizing smart readers, etc. They may track their actions with the use of these apps, which makes the process simple and straightforward.

Facilitates interactive mobile apps: IoT can enhance the interactivity and engagement of mobile apps. Additionally, it makes room for customization. Therefore, you can stay competitive by keeping your mobile app current with the newest IoT functionalities.

4. Extra Attention to App Security

Security is a concern for everyone, even though it isn’t specifically a trend in mobile app development. In order to decide whether to install an app, 84 percent of smartphone users cite privacy or security as a crucial consideration. In addition, 64% of mobile users are concerned that utilizing applications could leave them open to identity theft.

It involves more than just end consumers. A single incident might lose your business a lifetime of trust in addition to millions of dollars.

Here are some tips for paying closer attention to app security:

Source code encryption should be used
QA and security checks should be carried out thoroughly, including penetration tests.
Utilize just dependable third-party libraries
Implement database and file-level encryption
Utilize cutting-edge cryptography methods
Use more powerful, advanced authentication
Utilize technologies that detect tampering

5. Rising Demand for On-Demand Apps

By 2025, it is anticipated that the market for on-demand mobile apps and websites would be worth $335 billion. On-demand apps are becoming increasingly popular because they enable companies to provide clients with specialized solutions.

Additional justifications for the rise of on-demand apps in the market for mobile app development software include the following:

Easily accessible customer-business communication
24-hour accessibility to goods and services
Customers pay very inexpensive pricing
increased comfort

On-demand apps assist businesses in standing out from the competition and guaranteeing the finest client experience. Additionally, it enables them to swiftly scale their operations and introduce new services.

Uber, Airbnb, Doordash, and Drizzy are popular on-demand apps. During the epidemic, demand for on-demand services dramatically increased as people were unable to leave their homes for even basic necessities like food.

As a result, we can soon anticipate an increase in the number of companies releasing on-demand apps and providing clients with effective services. Build your own on-demand mobile app if you provide on-demand services like food delivery or taxis.

6. Mobile Wallets

The epidemic had an impact on our way of life and forced us to adopt a digital-first mindset. Nowadays, everything is done online, including paying for services and doing your food shopping. Digital payments are becoming more widely available thanks to mobile wallets.

Service providers will enhance and encrypt their products as more individuals utilize the internet to transfer money. The security of money and transactions is one of the major problems in developing a mobile wallet.

Social withdrawal has replaced previous norms in the wake of the pandemic. The issue is lessened by these contactless payment methods like Apple Pay and Google Pay. Future growth in this sector will be driven by payment convenience and security, making it a prominent mobile application trend.

7. Augmented Reality and Virtual Reality

Everyone has heard of Pokemon Go. The game became a global phenomenon and popularised augmented reality. While augmented reality overlays artificial objects on real-world ones, virtual reality offers a totally fabricated environment.

However, AR and VR are not exclusively used in video games. The effectiveness of training and learning apps can be increased with the aid of these technologies. They can give the learner a genuine impression of what working in that field is like.

Marketing and interior design are two other industries where AR and VR technologies are changing the rules of the game. The program can offer you a better idea of a product’s size and form by demonstrating how it might seem in a specific setting.

8. AI (Artificial Intelligence) & ML (Machine Learning)

That AI and ML are at the top are not surprising. They are still on the list for 2022 and would have been among the top market trends for mobile app development. It proves how beneficial and flexible these technologies are.

AI and ML make it possible for chatbots, face recognition, motion sensors, virtual assistants, speech recognition, textual prediction, financial analysis, and many other things. As technology develops, the abundance of alternatives and ease could incorporate technology into a mobile app.

9. Predictive Analytics

There are two ways that predictive analytics can be applied while creating mobile apps. Utilizing the vast amount of data at its disposal, predictive analytics retrieves useful information and uses it to improve various activities. Both the user experience and the development process may be enhanced by it.

Everything has a pattern, even the development of apps. Data from various developers may be analyzed using predictive analytics to identify issues before they materialize and suggest potential remedies.

10. Beacon Technology

Beacon technology is the last topic on our list of mobile app development trends. Small wireless transmitters called beacons use low-energy Bluetooth to communicate signals (or messages) to other nearby smart devices.

Beacons notify businesses (and their mobile apps) when a person enters or departs their area, which works well for retail outlets. Additionally, it shows which store aisles a customer frequented or spent the most time in. Once you have this data, you can use mobile apps to make and send customized offers to customers (push notifications).

But other industries can benefit from using beacon technology as well. Various other sectors include:

Healthcare (to promote free checkups to bypassers or promote health camps)
Real estate (to give property information to bypassers)
Education (to guide campus tours to new students, information about the queue in the library, taking attendance, etc.)
Travel (expedite security checks, keyless entry in hotel rooms, etc.)

But the essential components for functioning are:

A beacon gadget
An application that utilizes beacon technology
Launch Bluetooth.


Technology is transforming how companies design and run mobile apps. Additionally, it gives them the ability to provide individualized services to clients without sacrificing confidentiality or upholding their expectations.

You can get assistance from professionals if you are hesitant or lack the means to incorporate these technologies in your mobile app. For instance, EvinceDev, the industry leader in mobile app development, may assist in developing customized applications employing cutting-edge technology. Why are you holding out? Get in touch with EvinceDev right away to launch your mobile app ahead of the competition!

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Maulik Pandya
Maulik Pandya is a lifelong Analyst, Founder of Evince Development & Eatance. He has good knowledge in Coding, Business Analysis, Providing Enterprise Solutions, Project Management, Sales Consultation, Marketing, Operation Management, Talent acquisition, Mentorship and Leadership. Apart from his professional life, he is a good Husband, Father of two beautiful Daughters, a Generous Friend, Garba Lover, Zumba Enthusiast, a Blogger, and a Helping hand to everyone.


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