Tongues are Wagging

0
31

Share on LinkedIn

People are talking. Well, at least the COLLOQUY team is talking about the Breaking News item that Huggies is providing a unique choice to new parents.

Instead of just the traditional online coupon to drive more diapers off the shelf, Huggies is offering parents a 2-for-1 choice. More precisely – that is a choice between a $3.00 or $1.50 incentive. The “catch” is simple and pleasant – just tell 3 friends about the Huggies deal. They also offer customers the choice of how to spread the news to other fellow parents: via social networking sites like Facebook, via instant messaging or via a good old-fashioned email. You can check it out yourself.

In an environment where customers are having less product & service referral conversations (that’s right; read about one of the Word-of-Mouth myths busted by COLLOQUY’s latest research, it is refreshing to see a company construct such a clear, simple and easy-to-execute way to tell a friend about a favorite product and get rewarded for doing so. It applies what we have known in loyalty for a very long time: provide a reward or recognition benefit for the desired behaviors that your business values most.

And, what better category to lead the way than child care products? After all, “birds of a feather flock together” – so new parents are a prime conduit to other new & expecting parents that they socialize with. Additionally, our 2011 COLLOQUY Word-of-Mouth research also revealed that the child care is the most important category for advice and referrals from friends and family as shown below.

Kudos, Huggies – for another customer referral campaign done well.

Tell me more about the Word-of-Mouth rewards & recognition campaigns that you like best! I’d love to hear about your favorites.

Republished with author's permission from original post.

Kelly Hlavinka
COLLOQUY
A partner of COLLOQUY, owned by LoyaltyOne, Kelly Hlavinka directs all publishing, education and research projects at COLLOQUY, where she draws on her broad experience as a loyalty strategy practitioner in developing articles, white papers and educational initiatives.

ADD YOUR COMMENT

Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here