TOA Technologies raises $66 million to transform mobile service delivery


Share on LinkedIn

The leading mobile workforce management software provider closes a major
round of funding with Technology Crossover Ventures to reshape the industry
by enabling businesses to streamline operations, empower mobile employees
and redefine the customer experience

CLEVELAND – July 16, 2013 – TOA Technologies has raised $66 million from
Technology Crossover Ventures (TCV), a leading provider of growth-stage
capital to technology businesses. This investment will power the company’s
continued global expansion as it pursues a broadening variety of
organizations with mobile employees. TOA Technologies provides a complete
cloud-based field service management software solution to a wide array of
industries including telecommunications and pay TV, utilities, B2B services,
healthcare and retail. The company’s comprehensive technology makes sure the
right field employee gets to the right appointment with the right tools and
the right information, on-time, every time, improving
productivity and enhancing the customer experience.

TOA Technologies was founded in 2003 with a clear vision: to transform the
service experience into a meaningful and memorable interaction between
service provider and customer – whether that customer is a person waiting at
home for an installation, service or delivery, a doctor anticipating the
repair of a life-saving medical device or a telecommunication providers’
cell tower in need of immediate maintenance. With this in mind the company
developed the most sophisticated solution for mobile field service delivery,
ETAdirect. Leveraging cloud, mobile, social and context-aware technologies,
as well as the predictive and actionable information it delivers in
real-time, ETAdirect makes field service management powerful and
scalable for large enterprises, and easily attainable and equally impactful
for mid-sized businesses worldwide.

“Field service has become a strategic component of every service business.
As a result, organizations worldwide are rethinking the technology they use
to run their mobile operations,” said Yuval Brisker, co-founder and CEO of
TOA Technologies. “The mobile, cloud and social revolutions have created a
once in a lifetime opportunity for a new kind of software to finally do the
job right. This solution must be flexible across all industries and business
processes, across languages and geographies and available to anyone with a
mobile device.

“Our goal is nothing short of transforming the way people get and do their
work in the field, helping companies realize what is possible when they put
the best applications in the hands of their field management teams. As the
only company that has taken full advantage of this pivotal moment of
converging technologies with real invention and innovation, we have for
years been driving the evolution of software applications that make service
organizations successful. Now is the time to bring our award-winning
products, proven approach and 100 percent track record of successful
delivery to every service organization around the world.”

The investment follows the announcement that TOA Technologies’ cumulative
annual contract value increased 444 percent from 2008 to 2012. Other recent
accomplishments include:
• Named a Leader in the Gartner Magic Quadrant for Field Service Management
• New strategic partnerships with companies including, Oracle
and Accenture
• A successful product launch of ETAdirect Professional to meet the needs of
a growing mid-market opportunity
• Doubling the number of new customers from 2011 to 2012
• Recognition as one of America’s Most Promising Companies by Forbes

“We’re thrilled to partner with TOA Technologies to bring ETAdirect to every
organization that has mobile employees anywhere in the world,” said Tim
McAdam, general partner for TCV. “This is a company that offers the most
advanced solution of its kind, has a proven track record helping businesses
across multiple industries exceed their goals and has a fantastic plan for
continued rapid growth. We are confident TOA will quickly and aggressively
expand its reach and continue providing unmatched value by empowering
organizations to enhance the customer experience while improving operational

TOA Technologies raised $35 million in previous funding from Draper Triangle
Ventures, Early Stage Partners, Intel Capital and Sutter Hill Ventures.
TCV’s Tim McAdam will be joining TOA Technologies’ Board of Directors.
GCA Savvian acted as the exclusive financial advisor in connection with this

For more information about TOA Technologies, visit

About TOA Technologies and ETAdirect
TOA Technologies is the leading provider of field service and mobile
workforce management software solutions. ETAdirect, the only complete cloud
application suite, measures everything that happens in the field, down to
the minutest details of work and travel, and creates unique performance
pattern profiles for each and every person in the field – a veritable work
fingerprint. Using a proprietary and patented statistical analysis engine,
it predicts when things will happen and how long they will take to do in the
future. Using these predictions, ETAdirect holistically manages the entire
service delivery process from start to finish: from the moment an
appointment or service is requested, through planning, routing and
scheduling, to real-time customer communications and field management. To
support a broad spectrum of fieldwork, mobile employees use the most
advanced and flexible HTML5-based mobility app available to support projects
as well as context-aware collaboration.

With its groundbreaking technology, unique approach to field to service
management and the shared knowledge of its expertise, ETAdirect and TOA
Technologies consistently reduce costs while dramatically enhancing the
customer experience for companies around the world. ETAdirect is quickly
deployed, highly configurable and easily integrated with existing CRM, ERP
and other systems.

Across four continents, ETAdirect manages mobile workforces for some of the
world’s most recognizable global brands in the satellite/cable/broadband,
telecom, utilities, insurance, home services and retail industries. TOA
Technologies is headquartered in the United States and has offices
throughout Europe, Latin America, Australia and New Zealand.

About TCV
Technology Crossover Ventures (TCV), founded in 1995, is a leading provider
of capital to growth-stage technology companies, providing funds to
later-stage private and public companies. With $7.7 billion in capital
raised, TCV has invested in nearly 200 technology companies over the last 17
years. Selected investments include Altiris, C|NET, ExactTarget, Expedia,
Facebook, Fandango, FX Alliance, Go Daddy, Genesys Software, Groupon,
HomeAway, Netflix, RealNetworks, Redback Networks, RiskMetrics Group,
Sitecore, Splunk, Thinkorswim, and Zillow. TCV has 11 partners and is
headquartered in Palo Alto, CA with offices in New York, NY and London. For
more information about TCV, including a complete list of TCV investments,

News Editor
CustomerThink offers a free news posting service for press releases relevant to our community. To submit your press release to our news editor, send an email to [email protected] with the press release headline and main content in the email subject line and body, respectively. That's it! Approved press releases will appear in our news category within one business day of submission.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here