In this day and age
Today, when the whole world is going all digital and it has become a “new normal”, there cannot be any better time than now to figure out how to popularize your YouTube channel.
Now when YouTube has become the second most visited site on the web and with hundreds of new videos uploaded to YouTube every second, plenty of brands are busting a gut to master the YouTube channel marketing. In this cut-throat competition where everyone one is putting their extraordinary effort to be noticeable and bunch of video contents are available to make appeal to people, the burden is on you on how to make your presence visible and stand-out in the eyes of people. So if you are a newbie in this field and just getting started or even if you have already begun but not getting the required result, here are some promotional tactics that can change your game in a trice.
Tips to grow views and improve your conversion rate
● High-value content
With 5 billion videos watched every day on YouTube, why would anyone be interested to watch a video whose content is just so run-of-the-mill. If you want to drive traffic to your channel you need to make some mind boggling and unparalleled content that separates you from the pack. Always remember the fact that the most successful brands always put variety in their content so don’t fear to experiment to create unprecedented contents.
● YouTube SEO
YouTube is the largest search engine by volume after Google, that is, it requires your content to be optimized for YouTube. YouTube SEO involves the process of optimizing your videos, playlist and channel which makes it the most reliable and easy way to increase traffic in your channel and make it rank higher in YouTube’s search. Always include target keywords in your description and title of the video and say your target keywords in your videos, this will help YouTube to understand better about your video content. Use categories and tags to provide YouTube an idea about your target audience and give more context about your content.
● Give your channel a personal touch
Make your audience more awestruck with your visually appealing videos. So if you want to share your content with the world in a creative way, give an impressive artwork to your channel with the help of Designhill’s YouTube channel art maker. It’s a free online art maker tool where you only have to pay if you love their design.
You can directly access it online without even downloading the tool and have your YouTube arts like banners in a blink of an eye.
You can also create a logo for your YouTube channel to make it more recognizable and as a mark of an identity which distinguishes yourself from others with help of the online logo creator tool of Designhill. It’s very easy to use and you can have your professional looking eye catching logo in a minute.
● Know what your audience want
First and foremost step for any successful business is to know your audience. It is very important to what your audience likes or dislikes. Always keep in mind what their preferences are and what type of content they want to see from you. Value each and every audience’s comments, believe it, they are who can make or break you.
If you are a beginner, have a look at your competitors’ work. Notice carefully which of their videos have got more likes and this will give you a rough idea about what type of content people like to watch more. Take your time and do your research thoroughly. Take ideas from others but never copy them, your originality is appreciated.
● Post multiple times
It has been found out that those channels who post more than one video every week are performing quite better than those who are not so frequent in their posting. It is advisable to post three or more videos per week if you are a newbie and want to build a fan base and raise your channel. It is very necessary to make your presence felt in the eyes of your viewers.
● Short and crisp
Try to keep your titles and opening credits short and arresting. A very long title can make the audience lose interest in your content. For an instance if you are doing a product unboxing video just explain about the product the brands packaging design, the USPs the goods and bads in a one go. diverting user and keeping the video long will loose audience interest. Nobody likes to watch the same long sequence over and again, they will get bored. It’s preferable if you make your opener not more than 5 seconds. Make it short, sweet and crisp.
● Add End Screens
Adding End Screen are interactive graphics that help to promote your videos, channel or website by adding links to your other videos, playlist, webpage or prompt someone to subscribe to your channel. The End Screens are added in the last 20 seconds of the video, so make sure you plan it out to where it will appear. It is better to add the End Screen when the on-screen presenter is still talking because it will give viewers a reason to stick around.
Some final thoughts
Raising the number of your viewers cannot be achieved overnight. It needs a continuous and rigorous effort to build a fan base. More importantly it requires patience and trust. Some days you may feel like you don’t belong here, your space is crowded with competition and you need to breathe, that’s exactly why we have come with a variety of tactics and tips to make your present visible in this cut-throat competitive world of social media. Some of the above mentioned strategies may require more effort than other ones, but it will definitely help you to get more eyes and raise your viewers if you are struggling to promote your channel.
So what are you waiting for, prime yourself and follow these tips and tricks to write your own story of success.
