Tips To Attain Effective App Personalization


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Many marketers vouch for the credibility and the potential of app personalization-which is the extract and the condensed formula of offering to the users what fits their taste buds. The curiosity and eagerness of yearning for more have let certain impatience crept into modern technology, where every single hour experiences an outbreak into the creek of existing technology mirror.

This all sound so surreal, and make us our eyes pop out when we think of the mobile app technology, which has not just helped us connected, but has also made us get more used to of technological inventions and as a consequence yearns for more.

But not always the app technology turns out to be the sweet cakewalk, as it reflects itself to the users because there are many hurdles which can hamper the flow of app usability and one of the biggest concrete turned out to be an obstacle in this run is the app personalization.

There are many myths related to app personalization which roams freely in the app development market, and suggests a complete bewildered app personalization explanation, which as a consequence ends up in offering a different app personalization experience …it is little shocking and confusing as well, since if we are not aware of the right set of instructions, so the remedy is always little haywire… 

Nothing to worry now, because this blog piece would serve as your one-time solution for finding and implementing the right set of app personalization techniques.

App Personalization and App Customization

There lies a huge difference between customization and personalization and I think nothing serves the purpose, unless, I would be taking the example of a real-time situation.

When you go to your known boutique and add few more things in an existing dress, that is called customization, but when you enter the boutique and are offered exactly what you are looking for that is called personalization.
Calling personalization an evolution to win your users’ heart is not at all wrong, and the worst part says that in the app technology users expect your mobile app to give the dose of personalization at every step, it is not something special as per users, but a very much expected aspect of a mobile app.

On the other hand, the app personalization creates a smooth channel of engagement and conversion and helps you win over the users, with this aspect.

Now the question arises how to attain the app personalization in your app…but my concern is not about personalization, but about successful personalization…so let’s read ahead…

Like of Your Users Should Be Yours
App marketing is a vast tunnel and every ingredient of it is specifically designed to attain successful and positive results for your app’s success.

If your mobile app does not lead to higher conversion rate, then even if you have the, out of the world features for your mobile app, it would serve no purpose…
No need to lose your heart 
To make the things go easier for your mobile app, make sure to include only the required features in the app, but that requirement must come from your users only.

As a mobile app developer and a marketer, if you feel that every feature in your mobile app, bring it a step closer to success, then you are wrong and you need to overhaul your approach completely, because every feature existing in your mobile app does not bring the success, until and unless those features are echoing the call of your users’ needs.

Yes, you have to listen to what your users are saying and what they are actually looking for, in accordance with you have to design the app features to engage and retain your users, such as video tutorials, coupons, and notifications within your app are some of the examples to raise the temperature.

Watch Your Users’ Behavior

The mobile app marketing has uncountable solutions to make your mobile app grow and nourish further, and one of the best out of all is keeping a close watch on your users’ behavior.

Studying your user behavior is a great metric to help you explore more ways keep your users engaged to your mobile app and transform into conversion.

You can easily analyze the user behavior with certain tips, like check the last time the user visited the app and how long they stayed on the app, also check, which all screens users checked, and which they abstained from.
By understanding these facts, you can easily get a closer look at your users’ needs.

Testing Is The Marketing Spine

Many developers live in a constant fear that testing would only prolong the app development process, but though it is time-consuming, it has a series of aspects which only help in making your app become more stronger for the app success meter.

The more you test your app, you make it fall one step closer to the success ground, without testing your mobile app, your entire marketing strategized planning would go waste and every effort paid on the mobile app development till deployment, would turn into a trash.

Thus it is highly recommended to exercise testing as one of the most precious and delicate marketing strategies.
Once you decide to proceed with the understanding of these tactics, you are all set to make a glorifying platform for most successful app personalization techniques.

Unfortunately, not every mobile app development company follows these strategies, but if you want your mobile app to go successful then you must pick a top mobile app development company to help your dream come true.

Ankit Singh
Ankit Singh is the Founder and COO of Techugo, one of the fastest-growing mobile application development companies, based in India, USA & UAE. Follow him on FB and Twitter...


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