Allow me to introduce you to a little know business gem: Timpson. It is a family business operating 1000+ stores, annual turnover in the region of £200m, and annual profits of £10m+. Today, this organisation (and its leadership) is on my mind again. Why? Because of what I saw and read on LinkedIn.
This is the photo that captured my attention:
The last time I looked there were 240+ likes. Here are some of the comments that caught my attention:
1. “Leadership at its best”;
2. “Hats off to CEO James Timpson”;
3. “Very thoughtful and caring”;
4. “Pay it forward”;
5. “Brilliant. More selfless acts needed”;
6. “If another company did this it would probably seem like a publicity stunt, but Timson’s record speaks for itself..”; and
7. “How many Advocates and how much good feeling does that create for Timpsons who are already an exceptionally socially responsible company…Great win win!”
Why did these comments catch my attention? Because these comments provider a pointer towards the following:
1. The shape-look-feel-character of humanistic leadership: authentic as opposed to faking it in order to manipulate others (publicity stunt); thoughtful and caring as opposed to thoughtlessness and indifference to our shared humanity – where humanity is hidden under the labels of customer, employee, supplier; and selflessness leading to paying it forward as recognition of one’s good fortune and shared humanity as opposed to unlimited greed dressed up in fine sounding words like maximising revenues and profits.
2. The impact human-centred leaders make on us: we tend to think of this kind of leadership as “leadership at its best”; and those who exercise this kind of leadership call forth respect – when we are authentic we take our hats off only to those whom we genuinely admire, esteem, respect in terms of their virtues and/or skills.
3. The benefits that tend to show up as result of exercising humanistic leadership: the good feeling that this kind of leadership calls forth in just about everyone except sociopaths and those professionally trained as economists and MBAs; and the advocacy-loyalty that is automatically brought into play as a result of evoking this good feeling.
I am clear that we (those of us living in the UK and USA) live in transactional, individualistic, non-humanistic, competitive cultures. So those of us, who are ‘smart’, are likely to be tempted to fake humanistic leadership to get the benefits (respect, status, increased profits, wealth) without paying the necessary ‘price’. So here’s the paradox. The exercise of humanistic leadership does generate advocacy, loyalty, revenues, and higher profits. However, this is not the case when humanistic leadership is exercised for the sake of harvesting these benefits. Why? Because, one can only fake it so long before true intentions leak out and are detected by those who are being manipulated.
Is Timpson faking it? Is this offer of free outfit cleaning for the unemployed merely a publicity stunt? This is what Justin Parkinson of the BBC says on this blogpost:
The problem is that getting suits dry cleaned usually costs in the vicinity of £10, which can be prohibitive for unemployed people looking to return to work.
The offer, in place since 1 January, has been taken up by hundreds of people, Timpson chief executive James Timpson says. “When people are going for interview it’s important to look and feel smart and getting their suit dry cleaned is part of that,” he adds. “It makes people more confident and gives them that 2% extra chance of getting a job. We just thought it was a really good idea.”
In my experience, one of the core challenges of taking a humanistic approach to doing business (including the exercise of human-centred leadership) is that we have a dim view of human nature. Our actions show that we are convinced that if we appear ‘soft’ then we will be taken. So how has this offer turned out for Timpson? Here is more from that BBC blog:
“We just trust customers,” says Timpson. “We had one lady who came in with a cocktail dress and we told her to hold on. But that’s the only instance of a customer taking advantage.”
What is going on here? How to make sense of this? It occurs to me that somewhere deep down in us, our human decency is intact. Put differently, for most of us, there is something deep in our being that makes us think twice and usually prevents us from taking advantage of those who show concern for us, our fellow human beings, and our shared humanity. Where we transgress and do take advantage of the kindness of others, guilt comes into play. That is the price we pay for not honouring the best of our humanity.
Now you may be wondering what this has to do with Customer. I say take a look at what has been done in the name of customer service. Take a look at CRM. Take a look at customer loyalty programmes. Take a look at Customer Experience. Take a look at all that has happened and all the money-effort that has been expended in the name of the Customer. Now ask yourself how it is that despite all of this customer loyalty and employee engagement are stagnant – at best. There is your answer: humanistic leadership (and management practices) are the access to calling forth the good feeling that in turn leads to engagement-loyalty-advocacy: from your people, from your suppliers/partners, and from your customers.
If you are interested in learning more about Timpson then check out this piece that I wrote some time ago as it continues to be relevant and instructive: Timpson: Shifting-Transforming Culture Through Language and Practices.