Tim’s Place: Breakfast, Lunch And Hugs – Now THAT’s 3D!


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Tims PlaceA warm friendly, personalised welcome can be a great way of creating customer delight. Done properly means it can be a key source of competitive advantage. In fact, I recently highlighted research that shows that establishing it as an integral ingredient of the customer experience increases customer loyalty and retention.

Here’s a business that concentrates on delivering that….. consistently. It’s called Tim’s Place, and their friendly welcome isn’t just a smile – it’s a hug!

In fact it’s such an integral part of their Dramatic Difference, that Tim’s Place promotes itself as providing Breakfast, Lunch and Hugs!

This special place in is run by a special man, Tim Harris in Albuquerque. Tim has Down’s Syndrome and believes that the hugs are as important as the food, if not more so! He personally greats all his guests and does all he can to make the restaurant ‘The World’s Friendliest Restaurant’!

Early in his teen years, having worked in various restaurants, Tim began to dream of owning his own restaurant and in October 2010 he opened Tim’s Place – He’s made ‘hugs’ a key ingredient of his offer and it seems to be working well! As he says ‘the hugs are way more important than the food – after all, food is food!”

A key element of 3D is Demonstrating that Dramatic Difference and one of the ways that Tim does it (as well as actually giving the hugs’!) is the ‘Hug Counter’ on the wall in the restaurant which highlights exactly how many ‘hugs’ customers have received.

Take a few minutes to watch this inspirational video where Tim highlights his approach……

So…What’s your Dramatic Difference? Crucially…. How do you Demonstrate it?

Republished with author's permission from original post.

Andy Hanselman
Hi there! I help businesses and their people create competitive advantage by 'Thinking in 3D'! That means being 'Dramatically and Demonstrably Different'! I research, speak about, write about and work with businesses to help them maximise their sales and marketing, their customer service and their customer relationships.


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