Tilley Hats has a little extra that’s guaranteed


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stan phelps tilley hatI was in Key West last month speaking at PRSA Counselor’s Academy. I had the opportunity to buy a hat at Lippy’s Hot Hats on Duval Street in town. Not just an ordinary hat. A Tilley.

What’s special about a Tilley?

10320592_10152415844967590_5592509632993157230_aTilley Hats are Canadian. They are machine washable, they float and they are guaranteed for life.

A guarantee is one of the 12 different types of Purple Goldfish. Here is Tilley’s:

If your Tilley Hat ever wears out, mail it to them with $7.50 to cover shipping and they’ll replace the hat for free. 

A little extra for insurance. If for some reason you lose your hat within the first two years, Tilley offers a two-year, all perils insurance policy. You just pay the 50% deductible base on the current catalogue price. It doesn’t matter if the hat is lost, stolen, or destroyed. They’ll replace it no questions asked.

Lippy's Hot Hats of Key WestBack to Lippy’s. The store takes a picture of each customer who buys a hat (see mine above). They feature the pictures on their Facebook page. Smart marketing move. Added bonus: In case you lose your Tilley receipt, this picture provides proof of purchase.

Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a review of a Tilley with a nod to Lippy’s:

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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