What’s special about a Tilley?
Tilley Hats are Canadian. They are machine washable, they float and they are guaranteed for life.
A guarantee is one of the 12 different types of Purple Goldfish. Here is Tilley’s:
If your Tilley Hat ever wears out, mail it to them with $7.50 to cover shipping and they’ll replace the hat for free.
A little extra for insurance. If for some reason you lose your hat within the first two years, Tilley offers a two-year, all perils insurance policy. You just pay the 50% deductible base on the current catalogue price. It doesn’t matter if the hat is lost, stolen, or destroyed. They’ll replace it no questions asked.
Back to Lippy’s. The store takes a picture of each customer who buys a hat (see mine above). They feature the pictures on their Facebook page. Smart marketing move. Added bonus: In case you lose your Tilley receipt, this picture provides proof of purchase.
Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a review of a Tilley with a nod to Lippy’s: