ThinkVine Launches Next Generation of Marketing Mix Optimization Software, Helps Marketers Take Major Leap Forward in Driving Better Results


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Cincinnati – June 27, 2013 – ThinkVine, a marketing mix optimization
software company, today announced the release of the next generation of its
award-winning software for marketers to quantify what’s driving results, and
plan faster and more easily. The new version includes interactive forecasts,
a redesigned user interface, additional SmartMix features, and improved
secure collaboration.

“Business to consumer marketing has outgrown traditional, regression-based
approaches to marketing mix modeling. As the marketplace evolves, marketers
are demanding more sophisticated techniques to accurately and dynamically
predict future marketing effectiveness and create a proven path to success,”
said Damon Ragusa, ThinkVine chief strategy officer. “ThinkVine is the first
company to break the mold with a better, validated methodology that is
designed specifically for the needs of marketers today.”

Designed for CMOs and other marketers across industries, ThinkVine Marketing
Mix Optimization software helps them use data and technology for faster
analysis, targeted planning, better forecasting and integrated optimization
across all marketing.

“We are extremely excited about this new version of ThinkVine software
because it offers what our clients want when addressing their marketing mix
planning challenges,” said Don Holtz, President, BI of Phoenix Marketing
International (PMI), a leading marketing research firm and strategic partner
of ThinkVine. “Traditional methods don’t provide the agility and feedback
needed when trying to optimize marketing efforts and budgets. We are
confident that with this technology we will enable our clients and other
marketers to create a new way of solving their largest marketing

Features of the new release include:
. More accurate, interactive forecasts of business results and
marketing effectiveness to optimize online and offline marketing across
tactics, consumer groups, products, geographies and channels.
. Redesigned user interface for fast and flexible marketing mix
planning to address your business questions from high-level range-finding
to weekly spending and flighting.
. Additional SmartMix features and improvements to SmartPlan for
faster optimization recommendations.
o SmartSpend: automatically finds the budget level and plan needed to
reach a sales target.
o SmartROI: automatically finds the plan needed to maximize ROI for a
given budget range.
o SmartPlan: automatically finds the plan needed to maximize sales for
a given budget.
. Advanced data collection and sharing functionality for seamless
incorporation of new sales and marketing data.

“With this release, ThinkVine is responding to overwhelming market and
customer demand for a better way to use data and technology for agile,
anytime marketing mix planning and optimization,” stated Elan Long,
ThinkVine vice president of product management. “ThinkVine’s customers are
leading the transformation within their organizations to a new marketing
model that is outpacing their competitors and better aligning with consumer
and market dynamics.”

About ThinkVine
ThinkVine’s marketing mix optimization software delivers the right answers,
right now by transforming marketing analysis, targeting, planning and
forecasting to provide B2C marketers with the forward-looking information
they need to get maximum return on their spend.


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