Think like a startup, or else


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No matter whether you have 100,000 employees or 22, you have to think like a startup.

The wave of disruptive innovation headed at us dwarfs anything our modern economy has seen before. Let me give you one example.

There will be more wireless sensors in our world – by far – than there are smartphones, dumb phones, tablets, laptops and PCs combined.

They will monitor what we say and do. They will track the moisture in our gardens, the proximity of our cars, the location of our kids (and dogs), and the actions of our co-workers.

Refrigerators will know what’s inside them. Pots will know when the soup is warm enough. Companies will, eventually, even know where they made money, and where they did not.

Sensors will change every industry, because they will create exciting new business opportunities and disrupt established product lines. Who wants to pay $78 for a stupid pot when smart ones sell for the same price?

There are other disruptive forces at work, three of which we write about in Smart Customers, Stupid Companies. They combine to ensure that any CEO who doesn’t think like a startup will soon have nothing left to manage.

Republished with author's permission from original post.

Bruce Kasanoff
Managing Director of Now Possible, was cited by The Chartered Institute of Marketing among their inaugural listing of the 5 most influential thinkers in marketing and business today. He is an innovative communicator who has a track record of working with highly entrepreneurial organizations.


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