Things that scare me


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It being Halloween, I got to thinking about the different things that scare me:

* How soft business has been for some retailers over the last two months. It hasn’t been horrible, but it hasn’t been fabulous either.

* An empty store. More specifically, an empty store that the staff that isn’t doing anything to fill.

* Keeping top performers. In a recent survey by the Society for Human Resource Management, 44 percent of people said they will likely look for a new job within 12 months. That’s up from 36 percent last year.

* It’s only a little over three weeks until Black Friday. That’s scary!

* New or seasonal salespeople with no product or sales/experience knowledge. That’s why it often makes more sense to give your regular staff more hours, even if it requires you to pay overtime. Especially during the last ten days before Christmas.

* Any specialty store that doesn’t have a plan to increase their average sale this holiday over last year. While we can certainly hope for higher traffic this season than last, we can’t bank on it.

Things that don’t scare me:

* The upcoming holiday. I really believe it is going to be a strong holiday for smart, well-executing retailers who differentiate their store and store experience.

* Election results. I may be happy or disappointed with the results, but as far as retailers are concerned, at the end of the day the most important election is where customers vote with their wallets. That’s the election we have to win.

* How easy it is to keep top performers when you treat them well and reward them appropriately.

* Seasonal staffers who are trained in specific areas of the store or service. Unless someone is a returnee, seasonal employees are usually more productive when you narrow their focus.

So let me ask, what does and doesn’t scare you? That could make for an interesting discussion with your team.

Republished with author's permission from original post.

Doug Fleener
As the former director of retail for Bose Corporation and an independent retailer himself, Doug has the unique experience and ability to help companies of all sizes. Doug is a retail and customer experience consultant, keynote speaker and a recognized expert worldwide.


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