I’d like to start a discussion on the value of a Googlized consumer to car dealers; someone that has an email account associated with Google services.
Dealers need to look at the value of their customer base in terms on the new power given to Googlized consumers.
In fact, I suggest that business owners need to implement processes to ask and identify consumers with Google accounts. Why?
Google Consumers and Reviews
These Googlized consumers can place a review directly on Google Places which impacts your business every day. For many businesses, Google Places is the #1 source of free referring traffic to their website.
Reviews posted by Googlized consumers can also be used in Google Boost advertising to make your PPC ads stand out from local boring text ads. Google Boost does NOT include reviews posted on 3rd party review sites.
Google Consumers +1
These Googlized consumers can now “+1? your website pages, videos, press releases, testimonials, and the list of digital assets goes on. Once they “+1? your digital assets, their thumbnail image will appear to their network of friends. These thumbnails will catch the eye of consumers and increase click activity.
If you compare the power of Googlized consumers to increase brand awareness, click traffic, and enhance your digital advertising EVERY DAY, then their worth soars over a non-Googlized consumer that sends you a note card of thanks.
550,000 Google Accounts a Day
When businesses realize that 550,000 Android mobile devices are activated a day and that each has a Google account, the tsunami of influence Googlized consumers will grow.
It’s time to get serious about tapping into the digital marketing influence a Googlized consumer can do for any business. It’s time to ask happy customers to post their reviews using the Google Places App. It’s time to “socialize” your search marketing advertising strategies.
The boring SERP of years past is how a Technicolor quilt of thumbnails and stars.
